Jurnal Manajemen, Bisnis dan Kewirausahaan
type: channel
description: Journal Title: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) Initials: JUMBIKU Frequency: April, Agustus, dan Desember. Print ISSN: 2827-8682 Online ISSN: 2827-8666 Editor in Chief: Aufa Rizka Azzumi, S.E.,M.A. DOI: 10.55606 Publisher: Lembaga Pengembangan Kinerja Dosen Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) : P-ISSN: 2827-8682 (cetak), E-ISSN: 2827-8666 Online) , Jurnal Manajemen, Bisnis dan Kewirausahaan berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen.Jurnal ini terakreditasi SINTA 5 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 10/C/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 2 Nomor 1 Tahun 2022 sampai Volume 6 Nomor 2 Tahun 2026. Topik dalam Jurnal Manajemen, Bisnis dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Indexed by: Journal Sponsors and Partners :
publisher: Lembaga Pengembangan Kinerja Dosen
language: en-US
publication name: Jurnal Manajemen, Bisnis dan Kewirausahaan
issn: 2827-8682
items: The Effect of Digital Marketing Strategy, Price, and Product Quality on Sales Performance: Evidence from Rendang Cipuik GG SMEs in Indonesia
items: Risiko Ketidakpatuhan Syariah dan Pelaporan Pengungkapannya pada Perbankan Syariah di Indonesia
items: Makna Kepuasan Kerja bagi Pegawai Kampus OTC
items: From Social Media Engagement to Business Growth: Exploring the Dynamics of Digital Consumer Behavior
items: Pengaruh Kesehatan dan Keselamatan Kerja (K3), Gaji dan Lingkungan Kerja terhadap Kinerja Karyawan pada CV Marga Jaya Tulungagung
items: Pengaruh Disiplin Kerja dan Pengalaman Kerja terhadap Produktivitas Kerja Karyawan PT. Grand Twins Engineering
items: Pengaruh Kompetensi Auditor Internal, Time Budget Pressure, dan Kecerdasan Emosional terhadap Pengungkapan Fraud
items: Dampak Experiential Marketing dan E-WOM terhadap Minat Pembelian Ulang di Eightyone Coffee Eatery Kota Medan
items: Inovasi Layanan Administrasi Keimigrasian untuk Meningkatkan Efisiensi dan Kepastian Hukum
items: Pengaruh Profitabilitas dan Likuiditas terhadap Nilai Perusahaan pada Perusahaan Transportasi dan Logistik yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024
items: Analisis Kontribusi Penyertaan Modal dan Dividen pada Badan Usaha Milik Daerah di Kota Kupang
items: Pengaruh Lingkungan Sosial dan Digital Payment terhadap Pengelolaan Keuangan Mahasiswa STIE Surakarta
items: Analisis Faktor Penentu Kepuasan Konsumen pada Rumah Makan Ondo Grill Batak di Medan
items: Effects of Leverage, Size, ROA, GDP on Firm Value: Indonesia Automotive & Allied 2022–2024
items: Konten Visual dan E-WOM Instagram terhadap Keputusan Pemilihan Puri sebagai Destinasi Prewedding
items: Analisis Strategi Pemasaran pada UMKM di Sektor Makanan dan Minuman di Jalan Rajawali Kota Palangka Raya
items: Pengaruh Suasana Toko dan Mutu Layanan terhadap Tingkat Kepuasan Pelanggan di Qahwa Coffee Shop & Entertain
items: Strategi Pemasaran melalui Penerapan Services Marketing untuk Meningkatkan Kepuasan Pelanggan RAM Sawit di Ridan Permai
items: Arah Perkembangan Riset Kewirausahaan di Wilayah Pedesaan dan Perkotaan: Bibliometric Analysis
items: Pengaruh Lingkungan Kerja Fisik, Kompensasi, dan Beban Kerja terhadap Turnover Intention Karyawan pada PT. Agri Tanimas Selaras
items: Ekologi Administrasi dalam Kebijakan Ekonomi Berkelanjutan
items: Sinergi antara Lembaga Pemerintah melalui E-Government: Kajian Implementasi dan Tantangan Kolaboratif
items: Pengaruh Pengawasan, Pengalaman Kerja, dan Disiplin Kerja Terhadap Kinerja Pelayanan Pegawai ASN pada Kantor Kecamatan Percut Sei Tuan
items: Manajemen Berbasis Cipta, Rasa, dan Karsa dalam Membangun Budaya Etika Pengelolaan Sampah
items: Meningkatkan Kepuasan Kerja Melalui Kinerja dan Kesehatan Pegawai : Studi Empiris pada RSUD Arosuka
items: Pengaruh Leverage, Ukuran, dan Profitabilitas terhadap Nilai Perusahaan dengan CSR sebagai Variabel Moderasi pada Bank di BEI 2019–2023
items: Kelincahan Bisnis dan Maqasid al-Syariah : Menyelaraskan Prinsip Etika dengan Dinamika Ekonomi
items: Pengaruh Capital Intensity, Inventory Intensity, Advertising Intensity, dan Sales Growth terhadap Tax Avoidance
items: Determinants of Household Biogas-Bioslurry Economic Benefits: Linear Mixed Model with Cost-Benefit and Sensitivity Analysis
items: Peran Sistem Informasi dan Pemasaran Digital terhadap Keputusan Pembelian pada Marketplace Tokopedia
items: Pengaruh Persepsi Kemudahan, Persepsi Keamanan, Persepsi Manfaat, dan Financial Literacy terhadap Minat Penggunaan E-wallet pada Generasi Z di Kabupaten Boyolali
items: Pengaruh Value Added of Capital Employed, Value Added Human Capital dan Structural Capital Value Added terhadap Nilai Perusahaan F&B
items: Pengembangan Ekonomi Lokal melalui Perencanaan Pembangunan yang Mengintegrasikan Smart Farming dan IoT
items: Persaingan Tidak Seimbang Akibat Inovasi Digital di Pasar Tradisional: Analisis Mekanisme Pasar Menurut Abu Yusuf
items: Pengaruh Ukuran Perusahaan, Leverage, dan Profitabilitas terhadap Tax Avoidance pada Perusahaan Sub Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2019–2023
items: Penerapan Laporan Keuangan Berbasis SAK EMKM sebagai Alat Evaluasi Kinerja Keuangan Perusahaan
items: A, Literature Literature Review Penggunaan Warehouse Management System (WMS) terhadap Akurasi Order Picking di Gudang
items: Strategi Penanganan Perdagangan Manusia di Wilayah Perbatasan Indonesia - Malaysia
items: Analisis Pengaruh Branding terhadap Produk Kuliner UMKM
items: Analisis Peran Digital Marketing dan Inovasi Produk dalam Meningkatkan Daya Saing UMKM Fashion di Indonesia: Kajian Literatur
items: Pengaruh Harga Tindakan, Promosi, dan Lokasi Klinik Terhadap Keputusan Konsumen Memilih Klinik Sunat Surgero Tebet Jakarta Selatan
items: Peran Kepuasan dan Loyalitas Pelanggan terhadap Niat Pembelian Ulang dengan Customer Relationship Management sebagai Variabel Mediasi
items: Determinasi Produktivitas Karyawan pada Perusahaan Transportasi: Analisis Kompetensi, Motivasi dan Efikasi Diri dimediasi Remunerasi
items: Kesiapan Sumber Daya Manusia dalam Menghadapi Implementasi Teknologi Digital
items: Pelayanan Jasa Keagenan dalam Menunjang Kelancaran Clearance in dan Clearance Out di PT. Karya Lautan Sriwijaya
items: Pengaruh Pengetahuan Keuangan dan Sikap Keuangan Terhadap Perilaku Manajemen Keuangan
items: The Role of Data-Driven Decision Making in Enhancing Organizational Resilience Post-Pandemic
items: Green Human Resource Management: Integrating Sustainability into Talent Development and Retention
items: Pengaruh Kecerdasan Emosional, Kecerdasan Spritual, dan Disiplin Kerja terhadap Kinerja Pegawai Sekretariat DPRD Kabupaten Sleman
items: The Role of Cloud-Based Accounting in Enhancing Operational Efficiency of MSMEs
items: From Transactional to Partnership: The Strategic Role of "Rembug Pawon” in CRM Implementation for Customer Loyalty in Koperasi Sridonoretno
items: Pengaruh Earning Per Share (EPS), Price To Book Value (PBV), dan Return On Assets (ROA) Terhadap Harga Saham pada Perusahaan LQ45 yang Terdaftar di Bursa Efek Indonesia Periode 2021 -2024
items: Analisis Pengaruh Kualitas Pelayanan dan Biaya terhadap Kepuasan Peserta Kursus pada LKP Lestari Komputer

The Effect of Digital Marketing Strategy, Price, and Product Quality on Sales Performance: Evidence from Rendang Cipuik GG SMEs in Indonesia
type: item
description: This research explores how digital marketing strategy, pricing, and product quality shape sales performance in Rendang Cipuik GG, a traditional small and medium-sized enterprise (SME) in Lima Puluh Kota Regency, Indonesia. Using a quantitative explanatory design, the study collected primary data from 100 consumers through a structured questionnaire and analyzed the responses using multiple regression and structural equation modeling with partial least squares (SEM-PLS). The findings show that both digital marketing strategy and product quality positively and significantly impact sales performance, while pricing did not have a significant individual effect on consumer purchasing decisions. However, when considered collectively, these three variables—digital marketing strategy, price, and product quality—jointly influence sales outcomes in a statistically significant way. These results highlight the importance of digital transformation for SMEs in heritage-based culinary industries, suggesting that modern consumers prioritize authenticity, consistent quality, and engaging digital marketing over price. The study contributes to SME marketing literature by integrating these three elements into a comprehensive framework for understanding sales performance, and provides practical guidance for SME owners and entrepreneurs, emphasizing that investment in digital platforms, product authenticity, and quality consistency are key strategies for maintaining competitiveness in the digital economy.
creator: Jum’adil Dwi Zulstra
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-29
publication date: 2025-09-29
volume: 5
number: 3
starting page: 01
ending page: 12
doi: 10.55606/jumbiku.v5i3.5916

Risiko Ketidakpatuhan Syariah dan Pelaporan Pengungkapannya pada Perbankan Syariah di Indonesia
type: item
description: Islamic banking in Indonesia is growing rapidly, with average asset growth of around 14% per year since 2019. However, its contribution to the national financial system remains relatively small, with an asset share of only 3.78% and a market share of 10.95%. One factor limiting this growth is public perception regarding Islamic banks' compliance with Sharia principles. Sharia compliance risks are a major concern as they impact the credibility, sustainability, and legitimacy of Islamic banks in the eyes of the public. This article analyzes the practices of Sharia compliance risk management and disclosure in Indonesian Islamic banking based on a qualitative study of Islamic banks' annual reports. The analysis includes an evaluation of the role of the compliance function, the Sharia Supervisory Board (SSB), control mechanisms, and reporting of non-halal income and its allocation. Primary data were obtained through content analysis of the 2023 annual reports of Bank Muamalat Indonesia and Bank Mega Syariah, which were then reviewed using descriptive-analytical techniques. The findings indicate that the SSB and the compliance function are the primary actors in risk management, with minimal implementation in accordance with regulations (monthly meetings, spot checks, coordination with management and the Financial Services Authority). However, disclosure is normative and limited: details of non-compliance, root causes, incident number, and details of non-halal income are often not disclosed. Empirical findings also reveal differences in the management practices and treatment of non-halal income. This study recommends increased transparency: disclosing the number of non-compliance incidents, types of violations, the value of non-halal income, causes, corrective actions, and the distribution mechanism for charitable funds. More comprehensive disclosure will increase public trust, strengthen governance, and support the development of Islamic banking. Suggestions for further r…
creator: Pranoto Effendi
creator: Addys Aldizar
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-29
publication date: 2025-09-29
volume: 5
number: 3
starting page: 13
ending page: 30
doi: 10.55606/jumbiku.v5i3.5958

Makna Kepuasan Kerja bagi Pegawai Kampus OTC
type: item
description: This study aims to analyze the factors influencing job satisfaction among employees at OTC Campus, with a focus on the meanings perceived by employees regarding the work environment, compensation, leadership, and career development. Job satisfaction is considered a crucial aspect in enhancing motivation, performance, and organizational loyalty, particularly in vocational higher education institutions that face challenges of service quality competition. Unlike quantitative studies that commonly measure job satisfaction through standardized indicators, this research adopts a qualitative approach with a case study design to explore employees’ deeper experiences and perceptions. Data were collected through in-depth interviews, direct observation, and document studies involving permanent employees who had worked for at least two years. The findings reveal that compensation and leadership have the most significant influence on job satisfaction. Employees emphasized the importance of a fair compensation system, consistent incentives, and recognition in both financial and non-financial forms. Leadership was perceived positively when it was communicative, participative, and supportive, although there were concerns regarding inconsistencies in policy communication. Meanwhile, the work environment and career development had a positive but non-significant impact. Employees acknowledged that the work atmosphere was generally conducive; however, limited physical facilities and insufficient career development opportunities created a sense of stagnation. Overall, job satisfaction at OTC Campus is understood as a balance between fair compensation, effective leadership, a supportive work environment, and opportunities for career advancement. This study provides a theoretical contribution by expanding the understanding of job satisfaction within vocational education institutions, which remain underexplored, while also offering practical implications for management to design human reso…
creator: Ngakan Putu Purwita
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 5
number: 3
starting page: 31
ending page: 40
doi: 10.55606/jumbiku.v5i3.5962

From Social Media Engagement to Business Growth: Exploring the Dynamics of Digital Consumer Behavior
type: item
description: This study explores the role of consumer engagement on social media in driving business growth, focusing on emotional and social interactions as key contributors to performance. Engagement activities such as liking, commenting, and sharing branded content were shown to significantly enhance sales, strengthen customer loyalty, and improve brand visibility. Using a mixed-method design combining online surveys and semi-structured interviews with businesses, the research found that active interaction with brand content fosters stronger purchase intentions and long-term loyalty. The findings further emphasize the role of social influence, noting that recommendations and endorsements from friends, peers, and influencers increase the impact of engagement on consumer decisions. Companies that demonstrate transparency and responsiveness in digital communication are more likely to build trust, which acts as a vital mediator linking engagement behaviors to business growth. This suggests that trust is not merely a secondary outcome but a central mechanism in the engagement–performance relationship.From a managerial standpoint, the study highlights the importance of producing relatable and engaging content tailored to target audiences, utilizing the reach of social networks and influencers, and practicing authentic, transparent communication. These strategies enable firms to build stronger consumer relationships while achieving sustainable growth. For future studies, the research calls for deeper exploration of distinct engagement types, such as cognitive versus emotional responses, across different social media platforms. It also suggests examining how emerging technologies, including artificial intelligence and virtual reality, may shape evolving patterns of consumer engagement and their impact on business performance.
creator: Sitta Kusuma
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 5
number: 3
starting page: 41
ending page: 52
doi: 10.55606/jumbiku.v5i3.5976

Pengaruh Kesehatan dan Keselamatan Kerja (K3), Gaji dan Lingkungan Kerja terhadap Kinerja Karyawan pada CV Marga Jaya Tulungagung
type: item
description: The elements that need to be taken into account for ensuring successful employee perfomance are the degree of workplace safety and the work setting, as this is a crucial initiative that the company must implement to upload and offer a sense of security to its employees while carrying out their tasks. Furthermore, that salary policy is an essential element since salary serves as an indicator of employees motivation to fulfill their requirements. This research intends to ecaluate and examine the impact of occupational health and safety (K3), salary, and work environment on employee performance both individually and collectively. This research emplys a quantitative methodology featuring associative research. The data analysis technique used was multiple linear regression analysis using the SPSS version 25 program. The results of the study showed that occupational health and safety (K3) partially had a significant effect on employee performance with a tcal value of 3,465 > a ttable of 1,697. Salary partially has a significant effect on employee performance with a tcal value of 10,312 > ttable 1,697 and the work environment also has a significant effect on employee performance with a tcal value of 3,824 > ttable 1,697. The results of the hypothesis test simultaneously proved that occupational health and safety (K3), salary and work environment had a significant effect on employee performance with a calculated value of 82,825 > ftable 2.91.
creator: Ilham Nur Intan Saida Hasanah
creator: Miftahul Munir
creator: Anita Sumelvia Dewi
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-02
publication date: 2025-10-02
volume: 5
number: 3
starting page: 53
ending page: 67
doi: 10.55606/jumbiku.v5i3.5982

Pengaruh Disiplin Kerja dan Pengalaman Kerja terhadap Produktivitas Kerja Karyawan PT. Grand Twins Engineering
type: item
description: This study aims to analyze the effect of work discipline and work experience on employee productivity at PT. Grand Twins Engineering. The research background is based on productivity fluctuations during 2022–2024, where production realization never met the target and significantly declined in 2024. This condition indicates fundamental problems in work behavior and human resource management. Work discipline, including compliance with rules, attendance consistency, and responsibility, is considered an important factor in increasing productivity. Meanwhile, work experience, reflected in years of service, technical skills, and practical knowledge, is believed to enhance employee effectiveness. This study applied a quantitative approach with an associative research type. The population consisted of 120 employees, with 92 respondents selected using Slovin’s formula. Data were collected through questionnaires, interviews, company documents, and relevant literature. The research instrument had been tested for validity and reliability, with all items meeting the requirements. The results of multiple linear regression analysis showed that work discipline had a significant positive effect on productivity (t-count 3.117 > t-table 1.986). Work experience also had a significant effect (t-count 5.119). Simultaneously, both variables significantly influenced productivity (F-count 43.483 > F-table 3.10). The determination coefficient (R²) of 0.494 indicated that 49.4% of productivity variation was explained by discipline and experience, while the remaining 50.6% was influenced by other factors such as motivation, leadership style, and compensation.
creator: Satim Hamid
creator: Jon Edy
creator: Muhammad Maulana
creator: Imam Mahdi Idzul Tsani
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-03
publication date: 2025-10-03
volume: 5
number: 3
starting page: 68
ending page: 81
doi: 10.55606/jumbiku.v5i3.5998

Pengaruh Kompetensi Auditor Internal, Time Budget Pressure, dan Kecerdasan Emosional terhadap Pengungkapan Fraud
type: item
description: This study aims to analyze the significance level of the influence of minimum wages and inflation on labor absorption in Indonesia over the period 1993–2023. Using a quantitative approach with a field research design, the study relies on secondary time-series data published by the Central Bureau of Statistics (BPS). Data were collected through documentation methods and analyzed using multiple linear regression with EViews 12 software. The results reveal that, partially, the minimum wage variable has a positive and significant effect on labor absorption, indicating that higher minimum wages contribute to increased employment absorption during the study period. Conversely, the inflation variable, while positively related to labor absorption, does not show a statistically significant effect, suggesting that rising inflation alone does not directly influence employment opportunities. Simultaneously, minimum wages and inflation together exert a significant joint effect on labor absorption. These findings underscore the importance of adaptive minimum wage policies that consider inflation trends to balance workers’ welfare with sustainable employment, thereby maintaining labor market stability in Indonesia.
creator: Yumitra Rambu Dawi Ngana
creator: Anthon S. Y. Kerihi
creator: Nikson Tameno
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
volume: 5
number: 3
starting page: 82
ending page: 94
doi: 10.55606/jumbiku.v5i3.6024

Dampak Experiential Marketing dan E-WOM terhadap Minat Pembelian Ulang di Eightyone Coffee Eatery Kota Medan
type: item
description: This study aims to analyze the influence of experiential marketing and electronic word of mouth (E-WOM) on consumer repurchase intentions at Eightyone Coffee Eatery in Medan City. The background of this study is based on the high competition in the coffee shop business and the need for experiential marketing strategies and the use of digital reviews to maintain customer loyalty. This study uses a quantitative method with a descriptive approach. The research sample of 96 respondents was selected using incidental sampling technique, namely Eightyone Coffee Eatery customers who have visited at least twice. Data were collected through a questionnaire and analyzed using multiple linear regression with validity, reliability, t-test (partial), F-test (simultaneous), and coefficient of determination (R²) tests. The results show that experiential marketing has a positive and significant effect on repurchase intentions. Similarly, E-WOM has a positive and significant effect on repurchase intentions. Simultaneously, both variables have a positive and significant effect on repurchase intentions of Eightyone Coffee Eatery consumers. These findings confirm that creating a pleasant consumer experience through sensory, emotional, cognitive, and social aspects, as well as good digital review management, are important factors in encouraging customers to make repeat purchases.
creator: Laila Elfiridawaty Situmorang
creator: Rangga Restu Prayogo
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 5
number: 3
starting page: 95
ending page: 114
doi: 10.55606/jumbiku.v5i3.6020

Inovasi Layanan Administrasi Keimigrasian untuk Meningkatkan Efisiensi dan Kepastian Hukum
type: item
description: Immigration administration services have a strategic role in regulating cross-border mobility while ensuring legal certainty for citizens and foreigners. In the digital era, information technology-based service innovations such as e-visas, biometric systems, and administrative process automation are solutions to improve bureaucratic efficiency. The digital transformation has been proven to be able to reduce waiting times, minimize manual errors, and strengthen the transparency of the service process. However, the acceleration of services does not automatically guarantee legal certainty, because adaptive regulations, good data governance, and clear supervision mechanisms are still needed. This study examines the contribution of immigration service innovations to operational efficiency as well as its implications for legal certainty. Through a qualitative method with a literature review approach, this study identifies international best practices, implementation challenges, and risk mitigation strategies. The findings show that the success of innovation is highly dependent on the integration of technology with regulations, personal data protection, and people's digital literacy. In addition, aspects of cybersecurity and digital inclusion need to be prioritized to avoid access gaps and maintain service fairness. Thus, immigration administrative innovation is not only oriented towards speed and efficiency, but must also ensure the protection of legal rights and administrative accountability.
creator: Daffa Raihan Arya Mas’adi
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 5
number: 3
starting page: 115
ending page: 132
doi: 10.55606/jumbiku.v5i3.6032

Pengaruh Profitabilitas dan Likuiditas terhadap Nilai Perusahaan pada Perusahaan Transportasi dan Logistik yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024
type: item
description: Transportation and logistics companies are one among the elements influencing Indonesia's economic growth. In recent years, many companies in this sector have ceased operations because there aren't enough users and the emergence of similar competitors. The financial results of this have been affected by each company and affected their growth. In this thesis, the The researcher's objective is.to investigate how.profitability and liquidity.impact the.value of transportation and logistics firms during the years 2021–2024. Return on assets (ROA) is used to determine profitability, and to ascertain liquidity, the current ratio (CR) is utilized. The annual reports of businesses that are listed on the stock exchange provided the financial data used in this investigation. The multiple regression analysis was used to evaluate the hypotheses. The findings of this investigation show thatt, the firm value variable is significantly and favorably impacted by both the profitability and liquidity factors. The significance value (Sig) of the profitability variable is 0.000 < 0.05, and the calculated t-value is 6.064 > 1.668. The significance level (Sig) of the Liquidity variable is 0.006 < 0.05, and the calculated t-value is 2.813 > 1.668. The results of this study indicate that, individually, each variable has a positive and significant effect on company value for transportation and logistics companies during the 2021-2024 period. The simultaneous results of the study on the efficiency and liquidity metrics on the variable of Company Value have a Sig value of 0.000 < 0.05 and a calculated F value of 29.266 > 3.14. Therefore, the study's findings show that company value.is impacted by both profitability and liquidity.at the same time.
creator: Dio Saputra
creator: Rani Kurniasari
creator: Teni Agustina
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 5
number: 3
starting page: 133
ending page: 141
doi: 10.55606/jumbiku.v5i3.6033

Analisis Kontribusi Penyertaan Modal dan Dividen pada Badan Usaha Milik Daerah di Kota Kupang
type: item
description: The purpose of this study is to analyze the contribution of regional government capital participation to the dividends distributed by Regional-Owned Enterprises (BUMD) in the city of Kupang. This research employs a mixed-method approach using secondary data in the form of Budget Realization Reports (APBD) from 2018 to 2024 and BUMD dividend data, as well as primary data obtained through interviews with the Finance and Regional Asset Agency of Kupang City. The analysis is conducted quantitatively with descriptive methods by calculating the Return on Investment (ROI) and comparing the amount of capital participation with the dividends, complemented by qualitative data from the interview results. The findings indicate that Bank NTT consistently realizes capital participation and regularly distributes dividends with a fairly good ROI, whereas PD Pasar contributes relatively small dividends, and KPN Maju does not distribute dividends at all. The study concludes that the capital participation of Kupang City Government has not been fully effective in increasing the Local Original Revenue (PAD), thus requiring more selective and performance-based investment management
creator: Grachella Putri Sthivania
creator: Sarlin Paleina Nawa Pau
creator: Indah Mutiara
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-09
publication date: 2025-10-09
volume: 5
number: 3
starting page: 142
ending page: 152
doi: 10.55606/jumbiku.v5i3.6031

Pengaruh Lingkungan Sosial dan Digital Payment terhadap Pengelolaan Keuangan Mahasiswa STIE Surakarta
type: item
description: The development of digital technology has revolutionized the way people conduct transactions, including university students. Digital payment, as one of the most widely used innovations, enables cashless transactions through e-wallet applications that provide convenience, promotions, and cashback. Beyond technology, the social environment also plays a crucial role in students’ financial management, as peers, families, and communities can influence spending behavior. This study aims to analyze the influence of digital payment and social environment on the financial management of STIE Surakarta students. The research employed a quantitative method with a survey approach. The sample consisted of students who actively use digital payment, and data were collected through questionnaires. Multiple linear regression analysis was applied to examine the effect of each variable on financial management. The findings reveal that both digital payment and social environment have a positive and significant effect on students’ financial management. This indicates that students are not only motivated by the convenience of digital transactions but also by social interactions that shape spending behavior and financial management. The use of digital payment combined with social awareness helps students budget expenses, monitor income, and reduce wasteful behavior. In conclusion, understanding how digital payment is utilized and how it is influenced by the social environment can support students in creating more effective budgets, maintaining income records, and improving personal financial control. Furthermore, the results of this study provide valuable insights for digital payment providers in developing programs that assist students in managing their finances.
creator: Jesisca Amanda Prihana
creator: Dianing Widya Kusumastuti
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-09
publication date: 2025-10-09
volume: 5
number: 3
starting page: 153
ending page: 170
doi: 10.55606/jumbiku.v5i3.6036

Analisis Faktor Penentu Kepuasan Konsumen pada Rumah Makan Ondo Grill Batak di Medan
type: item
description: This study aims to examine the factors that influence consumer satisfaction at Ondo Grill Batak Restaurant in Medan City. The variables studied include service quality, product quality, and price as independent variables, while consumer satisfaction is set as the dependent variable. This research employs a descriptive quantitative approach using a survey method through the distribution of questionnaires to customers who have visited and experienced the restaurant’s services. The sampling technique used is non-probability sampling with a purposive sampling approach to ensure that respondents are relevant to the research objectives. The analysis results show that partially, service quality, product quality, and price have a positive and significant effect on consumer satisfaction. Simultaneously, these three independent variables also have a positive and significant influence on consumer satisfaction, with a contribution of 92%, while the remaining 8% is influenced by other factors outside this study, such as promotion, ambiance, and customer loyalty. These findings emphasize that improving friendly and efficient service, maintaining consistent product quality, and setting prices that match the perceived value are key strategies to enhance customer satisfaction and maintain loyalty at Ondo Grill Batak Restaurant.
creator: Jenni Sinurat
creator: Ali Fikri Hasibuan
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-09
publication date: 2025-10-09
volume: 5
number: 3
starting page: 171
ending page: 195
doi: 10.55606/jumbiku.v5i3.6028

Effects of Leverage, Size, ROA, GDP on Firm Value: Indonesia Automotive & Allied 2022–2024
type: item
description: This study investigates the effects of Financial Leverage, Firm Size, Return on Assets (ROA), and Gross Domestic Product (GDP) on firm value among Automotive & Allied Products issuers listed on the Indonesia Stock Exchange during 2022–2024. Data from 10 companies (N = 30 firm-years), sourced from ICMD and financial reports, were analyzed using panel data regression. Based on Chow, Hausman, and Lagrange Multiplier tests, the Random Effects Model (REM) was selected. Results show that GDP significantly and positively influences firm value (β = 0.016750; p = 0.0206), while leverage, firm size, and ROA do not show significant effects. The joint F-test is also insignificant (F = 1.531921; p = 0.223398) with an Adjusted R² of 0.068353. These findings suggest that macroeconomic factors play a more dominant role in valuing cyclical sectors like automotive, compared to short-term firm-specific indicators. Managerial implications include adopting cycle-sensitive planning, enhancing cash flow resilience, and cautious debt and scale management. This study contributes post-pandemic insights to emerging-market literature and recommends future research with broader timeframes, dynamic models, and additional variables to address endogeneity and improve result robustness.
creator: Ade Suryana
creator: Jana Sandra
creator: Muhammad Iqbal Firdaus
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-10
publication date: 2025-10-10
volume: 5
number: 3
starting page: 196
ending page: 204
doi: 10.55606/jumbiku.v5i3.6044

Konten Visual dan E-WOM Instagram terhadap Keputusan Pemilihan Puri sebagai Destinasi Prewedding
type: item
description: The development of digital technology has significantly transformed the tourism industry, including the emergence of the prewedding tourism trend. This study aims to analyze the impact of visual content and Electronic Word of Mouth (E-WOM) on Instagram on tourists' decisions in choosing Puri as a prewedding destination. Using a quantitative approach with Structural Equation Modeling (SEM) analysis, the study involved 100 respondents selected purposively. The focus of this study was on four Puris with strong Instagram presence, namely Puri Rangki, Puri Saren Kawan Tabanan, Puri Lanang Sibang Kaja, and Puri Tresna Villas. The results show that both visual content and E-WOM have a significant impact on the visit decision, with visual content having a more dominant effect. These findings indicate that attractive visual marketing strategies and effective use of E-WOM are key factors in influencing potential visitors' decisions regarding prewedding tourism destinations. This study contributes to the development of tourism marketing strategies, especially in utilizing Instagram as an effective promotional tool to attract tourists' attention.
creator: Ni Made Ayu Natih Widhiarini
creator: I Nyoman Sudiarta
creator: Ni Putu Feby Devira Permanita
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-11
publication date: 2025-10-11
volume: 5
number: 3
starting page: 205
ending page: 222
doi: 10.55606/jumbiku.v5i3.6045

Analisis Strategi Pemasaran pada UMKM di Sektor Makanan dan Minuman di Jalan Rajawali Kota Palangka Raya
type: item
description: This study aims to analyze the marketing strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector in Palangkaraya City to enhance competitiveness and sales performance. The research is motivated by the rapid growth of MSMEs in Indonesia, particularly in the culinary sector, which significantly contributes to the national economy but faces intense market competition. The research method employed is with data collected through interviews, observations, and documentation of MSME owners. The findings reveal that most entrepreneurs have utilized digital media such as Instagram, Tiktok, and food delivery platforms for promotion, yet many have not conducted systematic market analysis. Key factors such as the choice of promotional channels, pricing strategies, product packaging, and understanding of local consumer trends significantly affect the effectiveness of marketing strategies. This study recommends the importance of structured marketing planning, optimal use of social media, and enhanced digital literacy to enable MSMEs to compete and grow sustainably.
creator: Lega Risma Alfioni
creator: Tonich Uda
creator: Fendy Hariatama H
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-14
publication date: 2025-10-14
volume: 5
number: 3
starting page: 223
ending page: 238
doi: 10.55606/jumbiku.v5i3.6052

Pengaruh Suasana Toko dan Mutu Layanan terhadap Tingkat Kepuasan Pelanggan di Qahwa Coffee Shop & Entertain
type: item
description: This study aims to analyze the influence of store atmosphere and service quality on customer satisfaction at Qahwa Coffee Shop & Entertain. The phenomenon of increasing competition in the coffee shop business requires managers to pay attention to the shop atmosphere and the quality of service provided in order to be able to create a positive experience for customers. The research method used was quantitative by distributing questionnaires to a number of respondents who are customers of Qahwa Coffee Shop & Entertain. The data analysis technique was carried out using multiple linear regression to determine the simultaneous and partial effects of independent variables on customer satisfaction. The results of the study indicate that store atmosphere and service quality have a positive and significant effect on customer satisfaction, both partially and simultaneously. This finding indicates that the better the shop atmosphere and service provided, the higher the level of customer satisfaction. This study is expected to be a consideration for the management of Qahwa Coffee Shop & Entertain in designing strategies to improve service quality and create a comfortable atmosphere that can strengthen customer loyalty.
creator: Gey Des Four Munte
creator: Khafi Puddin
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-15
publication date: 2025-10-15
volume: 5
number: 3
starting page: 239
ending page: 259
doi: 10.55606/jumbiku.v5i3.6051

Strategi Pemasaran melalui Penerapan Services Marketing untuk Meningkatkan Kepuasan Pelanggan RAM Sawit di Ridan Permai
type: item
description: Businesses must use efficient marketing techniques to match consumer expectations in the highly competitive palm oil sector. Determining the effect of service marketing methods on customer satisfaction is the goal of this study. Quantitative research using an experimental design is the methodology employed. A basic random sampling approach was used to identify the 109 farmers that sell their palm oil to RAM Sawit for the research sample. Questionnaires measuring different facets of customer satisfaction and service marketing were used to collect data. With a significance value of 0.000 (p < 0.05) and a correlation coefficient of 0.673, the findings indicate a significant link between customer happiness and service marketing. At RAM Sawit in Ridan Permai, when effective service tactics are implemented to satisfy customer expectations and raise customer happiness, service marketing may increase customer contentment. In conclusion, the effective implementation of service marketing strategies has great potential to increase customer satisfaction at RAM Sawit in Ridan Permai, and the company must continue to innovate and improve service quality to maintain competitiveness in the market. The suggestion from this research is that companies continue to innovate in services, improve communication with customers, and maintain service quality in order to build long-term loyalty and expand market reach.
creator: Rika Duri
creator: Samsurijal Hasan
creator: Rinda Fithriyana
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-16
publication date: 2025-10-16
volume: 5
number: 3
starting page: 260
ending page: 273
doi: 10.55606/jumbiku.v5i3.6058

Arah Perkembangan Riset Kewirausahaan di Wilayah Pedesaan dan Perkotaan: Bibliometric Analysis
type: item
description: This study explores the research trends on entrepreneurship in both rural and urban contexts from 2014 to 2025. Using a bibliometric analysis method, data were collected from the Publish or Perish database with the keywords “rural entrepreneurship” and “urban entrepreneurship.” The data were then analyzed and visualized using VOSviewer software to identify publication patterns, citation networks, and emerging research themes. The analysis indicates that entrepreneurship, both in rural and urban settings, contributes significantly to economic development, job creation, and social empowerment. Rural entrepreneurship studies often emphasize innovation in agriculture, the use of local resources, and community-based economic activities aimed at reducing poverty and migration to cities. Meanwhile, urban entrepreneurship research focuses more on technology-based innovation, start-up ecosystems, and creative industries that improve productivity and the quality of urban life. The findings also show a growing integration between rural and urban entrepreneurial ecosystems, suggesting that collaboration and knowledge transfer between the two regions can accelerate inclusive and sustainable development. This study provides valuable insights for policymakers, researchers, and practitioners to understand the evolution of entrepreneurship research and to design effective strategies for balanced regional development.
creator: Edi Irawan
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-16
publication date: 2025-10-16
volume: 5
number: 3
starting page: 274
ending page: 293
doi: 10.55606/jumbiku.v5i3.6057

Pengaruh Lingkungan Kerja Fisik, Kompensasi, dan Beban Kerja terhadap Turnover Intention Karyawan pada PT. Agri Tanimas Selaras
type: item
description: This study uses a quantitative method approach that focuses on cause-effect relationships. This study aims to analyze the influence of the physical work environment, energy, and workload on employee turnover at PT. Agri Tanimas Selaras. This study was conducted at PT. Agri Tanimas Selaras located at Jl. Tangkahan, Medan Labuhan District, Medan City, North Sumatra, 20251. In this study, the general population is defined as all employees of PT. Agri Tanimas Selaras. While the target population is all permanent employees of PT. Agri Tanimas Selaras, totaling 85 people. The data collection technique for this study uses a questionnaire. To test the research instrument, validity and reliability tests are used. The analysis method used is the T test and F test. The results of the T test show that the physical work environment has a negative and significant effect on employee turnover, which means that the better the physical work environment, the lower the employee's desire to leave the company. Conversely, costs and workload do not have a positive and significant effect on employee turnover, which indicates that these two variables do not directly affect employee desire to leave the company. However, the F-test results show that simultaneously, the physical work environment, reserves, and workload have a positive and significant effect on employee turnover. This finding demonstrates the importance of a holistic approach to managing factors affecting employee retention.
creator: Indriani Hutagalung
creator: Taufik Risal
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-17
publication date: 2025-10-17
volume: 5
number: 3
starting page: 294
ending page: 313
doi: 10.55606/jumbiku.v5i3.6074

Ekologi Administrasi dalam Kebijakan Ekonomi Berkelanjutan
type: item
description: This study examines the application of administrative ecology in the formulation and implementation of sustainable economic policies at the local government level in Gorontalo, Indonesia. Administrative ecology provides an analytical lens to understand the interaction between institutions, socio-cultural values, and environmental contexts that shape policy outcomes. The study is motivated by the challenges of balancing economic growth with environmental conservation and social equity in resource-dependent regions. Using a qualitative case study approach, data were collected through document analysis, field observations, and interviews with local stakeholders. Findings reveal that sustainable economic policy in Gorontalo is significantly influenced by administrative ecology factors, including institutional capacity, local leadership dynamics, and community participation. The integration of ecological, social, and economic considerations remains partial, often constrained by political cycles, limited financial resources, and fragmented inter-agency coordination. Nevertheless, innovative practices such as community-based resource management and multi-stakeholder collaboration have emerged as adaptive strategies. The study contributes to the literature on public administration and sustainable development by providing empirical evidence from Gorontalo. Practically, it highlights the need for strengthening institutional synergy, enhancing participatory governance, and aligning regional development plans with the principles of sustainable economics.
creator: Sri Yulianty Mozin
creator: Romy Tantu
creator: Intan Juleyka Halid
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-18
publication date: 2025-10-18
volume: 5
number: 3
starting page: 314
ending page: 324
doi: 10.55606/jumbiku.v5i3.6070

Sinergi antara Lembaga Pemerintah melalui E-Government: Kajian Implementasi dan Tantangan Kolaboratif
type: item
description: This article analyzes inter-agency synergy in Indonesia through e-Government as a foundation for collaborative governance. The study investigates how digital governance creates coordination, interoperable data exchange, and transparency among ministries and government agencies, and maps the collaborative challenges that impede implementation. Using a qualitative descriptive approach based on policy analysis and literature review, the paper synthesizes Indonesia’s SPBE (Electronic-Based Government System) policy regime, national initiatives such as Satu Data Indonesia and GovTech (INA Digital), and recent scholarly findings on collaborative and agile governance. Findings indicate that e-Government enhances synergy through integrated platforms, shared standards, and institutionalized coordination, yet progress is uneven due to bureaucratic silos, fragmented legacy systems, regulatory ambiguity at the technical level, cyber-security risks, and human-capital gaps. The paper argues that sustained leadership, a national interoperability framework, trust-based data governance, and capability development are decisive enablers. The implications highlight the need to institutionalize cross-agency stewardship, align performance metrics with collaboration outcomes, and embed agile routines to adapt to fast-changing technologies.
creator: Vivi Venti Vera Sulila
creator: Sri Yulianty Mozin
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-18
publication date: 2025-10-18
volume: 5
number: 3
starting page: 325
ending page: 338
doi: 10.55606/jumbiku.v5i3.6071

Pengaruh Pengawasan, Pengalaman Kerja, dan Disiplin Kerja Terhadap Kinerja Pelayanan Pegawai ASN pada Kantor Kecamatan Percut Sei Tuan
type: item
description: Employee service performance is the work results in terms of quality and quantity achieved by an employee in carrying out his duties in accordance with the responsibilities given to him. Employee service performance is the spirit possessed by an employee in carrying out his work. To complete tasks and work, an employee should have a sense of willingness and a certain level of ability. In this study, the population is all ASN employees of the Percut Sei Tuan sub-district office, totaling 69 people. Based on the statement above, in determining the number of samples to be taken in this study, the author uses Saturated Sampling, because the number of ASN employees of the Percut Sei Tuan sub-district office is 69 people. Based on partial results of t count of supervision variable 6.766 > t table 1.99714 with a significance level of 0.000 < 0.05, supervision has a significant positive effect on employee performance, results of t count of work experience variable -2.496 > t table -1.99714 with a significance level of 0.015 < 0.05, work experience has a significant negative effect on employee performance, results of t count of work experience variable -2.496 > t table -1.99714 with a significance level of 0.015 < 0.05, work experience has a significant negative effect on employee performance, results of t count of work discipline variable 0.516 < t table 1.99714 with a significance level of 0.608 > 0.05, work discipline does not have a significant positive effect on employee performance, simultaneous testing of the estimated linear regression model is suitable for explaining Supervision (X1), Work Experience (X2), Work Discipline (X3) on Employee Service Performance (Y).
creator: Morena Deva Rosyah Putri Pakpahan
creator: Ananda Fitriani Dewi
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-18
publication date: 2025-10-18
volume: 5
number: 3
starting page: 339
ending page: 360
doi: 10.55606/jumbiku.v5i3.6073

Manajemen Berbasis Cipta, Rasa, dan Karsa dalam Membangun Budaya Etika Pengelolaan Sampah
type: item
description: Waste management in urban areas, especially in the city of Bandung, faces complex challenges that require strategies based on local values. This study examines how the concepts of Cipta, Rasa, and Karsa can be integrated into managerial practices in order to strengthen the ethical culture of waste management. Using a qualitative approach and case study design, data was obtained through a literature study by collecting, studying and reviewing various scientific literature and documents to find relevant information and then conduct field observations, as well as documentation of community and local government activities involved in waste management. The findings show that the application of the values of Cipta (creative ideas), Rasa (social care and empathy), and Karsa (initiative to act) can form responsible and ethical collective behavior in managing the environment. This approach encourages the emergence of community-based leadership and synergy between the community and government apparatus, which has an impact on increasing citizen awareness and participation. This study recommends the importance of integrating local values in public management systems, especially in dealing with urban environmental issues. In addition to making practical contributions, this research also makes a theoretical contribution to the development of a management model based on local cultural wisdom in Indonesia.
creator: Wati Rahayu
creator: Hari Imbrani
creator: Abdul Patah
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-21
publication date: 2025-10-21
volume: 5
number: 3
starting page: 347
ending page: 361
doi: 10.55606/jumbiku.v5i3.6084

Meningkatkan Kepuasan Kerja Melalui Kinerja dan Kesehatan Pegawai : Studi Empiris pada RSUD Arosuka
type: item
description: This study aims to explore the impact of work enhancement and employee benefits on job satisfaction among personnel at RSUD Arosuka. The concern arose from the hospital's choice to reduce the number of daily contract workers, leading to increased workloads and heightened job complexity. By employing a quantitative survey approach, this research collected data from a sample of 60 contract employees at RSUD Arosuka, selected using a Simple Random Sampling technique. The analysis utilized multiple linear regression, classical assumption tests (including normality, multicollinearity, autocorrelation, and heteroscedasticity), as well as hypothesis testing (t-test and F-test). The findings indicate that the Work Improvement variable (X1) does not significantly influence Job Satisfaction (Y) on an individual basis, as shown by a t-count value less than the t-table (0.509 < 1.672) and a significance value exceeding 0.05 (0.613 > 0.05). In contrast, the Employee Welfare variable (X2) reveals a significant individual effect on Job Satisfaction (Y), with a t-count value greater than the t-table (2.348 > 1.672) and a significance value lower than 0.05 (0.022 < 0.05). Nevertheless, when both Work Improvement (X1) and Employee Welfare (X2) are assessed together, they considerably affect Job Satisfaction (Y), as demonstrated by an F-count value exceeding the F-table (4.589 > 3.156) and a significance value below 0.05 (0.014 < 0.05).
creator: Afni Yeni
creator: Ida Nirwana
creator: Gita Marantika
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
volume: 5
number: 3
starting page: 362
ending page: 377
doi: 10.55606/jumbiku.v5i3.6085

Pengaruh Leverage, Ukuran, dan Profitabilitas terhadap Nilai Perusahaan dengan CSR sebagai Variabel Moderasi pada Bank di BEI 2019–2023
type: item
description: The increasingly competitive business environment compels every company to enhance its performance and formulate effective strategies to optimize firm value as a long-term objective. In this context, the banking sector holds a strategic position in supporting national economic stability, where public trust is highly dependent on the bank’s performance. This study aims to examine the influence of leverage, firm size, and profitability on firm value, with Corporate Social Responsibility (CSR) serving as a moderating variable in banking companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The analytical methods employed include Moderated Regression Analysis (MRA) and multiple linear regression. The results indicate that leverage, firm size, and profitability have a significant effect on firm value. However, CSR does not moderate the relationship between these three variables and firm value. Despite this, the findings highlight that CSR implementation remains essential in strengthening a bank’s image and enhancing public trust, which ultimately supports the improvement of firm value amid intense competition in the banking industry.
creator: Nanda Handayani Rambe
creator: Listiorini Listiorini
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
volume: 5
number: 3
starting page: 378
ending page: 396
doi: 10.55606/jumbiku.v5i3.6087

Kelincahan Bisnis dan Maqasid al-Syariah : Menyelaraskan Prinsip Etika dengan Dinamika Ekonomi
type: item
description: The global economy is increasingly marked by volatility, uncertainty, and disruption, compelling organizations to adopt business agility as a means of survival and competitiveness. Conventional agility emphasizes speed, responsiveness, and innovation, yet often lacks the ethical foundation required for long-term sustainability. In contrast, Islamic economic thought, guided by Maqasid al-Shariah—the preservation of religion, life, intellect, lineage, and wealth—prioritizes justice, fairness, and social responsibility in economic activities. This study analyzes how the principles of Maqasid can be aligned with business agility to form an ethically grounded and adaptive business model. Employing a qualitative research design with a library research approach, the study synthesizes insights from existing literature on agility, Islamic economics, and Maqasid through thematic content analysis. The findings indicate that while agility strengthens resilience and competitiveness, it requires Maqasid as a moral compass to ensure value-driven adaptability. The integration of agility and Maqasid creates a synergy that enables Islamic enterprises not only to withstand global turbulence but also to differentiate themselves as ethical, sustainable, and competitive actors in the global market. This research therefore proposes a Shariah-compliant agility model that balances responsiveness with ethical accountability, offering theoretical contributions to academic discourse and practical implications for Islamic financial institutions, halal industries, and Shariah-based SMEs. The study also highlights the role of policymakers in developing supportive frameworks that foster innovation while safeguarding Shariah compliance. Overall, the study underscores that agility guided by Maqasid is not merely a survival strategy but a pathway to global leadership in ethical and sustainable business practices.
creator: Ahmad Maulidizen
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
volume: 5
number: 3
starting page: 397
ending page: 427
doi: 10.55606/jumbiku.v5i3.6106

Pengaruh Capital Intensity, Inventory Intensity, Advertising Intensity, dan Sales Growth terhadap Tax Avoidance
type: item
description: The primary goal of this research is to measure the impact of Capital Intensity (CI), Inventory Intensity (II), Advertising Intensity (AI), and Sales Growth (SG) on corporate Tax Avoidance (TA). The study relies on secondary data analyzed through a quantitative approach, focusing on the numerical evaluation of available data. The sample comprises 19 retail sector companies listed on the Indonesia Stock Exchange (IDX) during 2022–2024. Using purposive sampling with a three-year observation period, the research obtained 57 valid panel data observations that provide a solid basis for statistical analysis. Two main analytical stages were used: descriptive statistics to understand the data and multiple linear regression to test the hypotheses. The results show that: (1) CI significantly influences TA, (2) II significantly influences TA, (3) AI has no significant impact on TA, and (4) SG shows no significant effect on TA. However, an overall test confirms that the combined effect of Capital Intensity, Inventory Intensity, Advertising Intensity, and Sales Growth significantly influences Tax Avoidance, emphasizing the importance of comprehensive considerations in tax management practices within the retail sector sector.
creator: Intan Larisa Aurellia
creator: Dika Puspitaningrum
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
volume: 5
number: 3
starting page: 428
ending page: 441
doi: 10.55606/jumbiku.v5i3.6107

Determinants of Household Biogas-Bioslurry Economic Benefits: Linear Mixed Model with Cost-Benefit and Sensitivity Analysis
type: item
description: The increasing demand for sustainable energy solutions in rural areas has prompted the utilization of biogas and bio-slurry as alternative resources. This study aims to evaluate the economic feasibility of household-level biogas systems by integrating Cost-Benefit Analysis (CBA), Net Present Value (NPV), Benefit-Cost Ratio (BCR), and Undiscounted Payback Period (UPBP), complemented with sensitivity analysis. Primary data were collected from 16 households operating biogas systems, while secondary data supported the estimation of cost and benefit components. Results show that biogas adoption provides positive economic returns, with average NPV reaching Rp 12,749,000, BCR above 1.0, and UPBP within four years, indicating financial viability. Sensitivity analysis reveals that variations in LPG prices and livestock numbers significantly affect economic outcomes, demonstrating the importance of market and production factors in ensuring project sustainability. The findings conclude that household biogas systems are economically feasible and resilient under certain conditions. Future studies are suggested to expand the scope by incorporating environmental and social benefits,a s well as exploring scalability at the community level.
creator: Shirley Wijaya
creator: Mario Iskandar
creator: Hardiono Arron Daud Unas
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
volume: 5
number: 3
starting page: 442
ending page: 457
doi: 10.55606/jumbiku.v5i3.6108

Peran Sistem Informasi dan Pemasaran Digital terhadap Keputusan Pembelian pada Marketplace Tokopedia
type: item
description: This study aims to analyze the influence of information systems and digital marketing on Tokopedia's consumer purchasing decisions. The background of this research is based on the increasing use of e-commerce platforms in Indonesia, especially Tokopedia, which demands the optimization of information systems and digital marketing strategies to drive purchase decisions. The method used is a quantitative approach with an accidental sampling technique of 100 Tokopedia user respondents. Data collection was carried out through an online questionnaire, and data analysis used multiple linear regression to test the partial and simultaneous influence of the two independent variables on the dependent variables. The results of the study show that both information systems and digital marketing have a positive and significant influence on purchasing decisions, both partially and simultaneously. Information systems are proven to be the dominant variable with the highest regression coefficient values, showing their important role in shaping user perception and comfort when transacting. Simultaneously, both variables contributed 83.8% to the purchase decision, while the rest were influenced by other factors outside the scope of the study. These findings affirm the importance of strengthening information systems and digital marketing strategies in increasing the effectiveness of e-commerce platforms and encouraging consumer purchasing behavior.
creator: Dedy Tri Cahyono
creator: Jaja Miharja
creator: Mujito Mujito
creator: Andri Catur Trissetianto
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
volume: 5
number: 3
starting page: 458
ending page: 465
doi: 10.55606/jumbiku.v5i3.6109

Pengaruh Persepsi Kemudahan, Persepsi Keamanan, Persepsi Manfaat, dan Financial Literacy terhadap Minat Penggunaan E-wallet pada Generasi Z di Kabupaten Boyolali
type: item
description: The rapid advancement of digital technology has transformed the global financial landscape, including in Indonesia, with the increasing use of e-wallets as modern payment methods. Generation Z, raised in the digital age, represents the primary users; however, their understanding of financial management and digital security varies. This study explores the impact of perceived ease of use, perceived security, perceived usefulness, and financial literacy on the intention to adopt e-wallets among Generation Z in Boyolali Regency, Indonesia. A quantitative explanatory approach was used, with data collected through an online questionnaire from 108 participants selected through purposive sampling based on age, residence, and e-wallet experience. The instrument employed a five-point Likert scale, which was validated and found reliable (Cronbach’s Alpha > 0.87). Data analysis was performed using multiple linear regression via SPSS version 25. The results revealed that all independent variables significantly influenced the intention to adopt e-wallets (F = 115.463; Sig. = 0.000). Specifically, perceived security, perceived usefulness, and financial literacy showed positive and significant effects, while perceived ease of use did not. The model's R² of 0.818 indicates that it explains 81.8% of the variance in e-wallet adoption intention. These findings highlight the critical role of security and financial literacy in shaping trust and behavior toward digital financial services. The study extends the Technology Acceptance Model (TAM) by adding financial literacy as a determinant, providing practical insights for service providers and policymakers to enhance digital financial literacy and security for sustainable digital inclusion among Generation Z in semi-urban areas.
creator: Putri Tarisa
creator: Dika Puspitaningrum
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-24
publication date: 2025-10-24
volume: 5
number: 3
starting page: 466
ending page: 482
doi: 10.55606/jumbiku.v5i3.6102

Pengaruh Value Added of Capital Employed, Value Added Human Capital dan Structural Capital Value Added terhadap Nilai Perusahaan F&B
type: item
description: This study examines the influence of Value Added of Capital Employed (VACE), Value Added Human Capital (VAHC), and Structural Capital Value Added (SCVA) on firm value in Indonesia’s Food and Beverage (F&B) sector from 2022 to 2024. The research is driven by the growing significance of intellectual capital in boosting competitiveness and firm value, particularly in the rapidly transforming and digitalized F&B industry. A quantitative methodology was adopted, utilizing secondary data from the financial statements of F&B companies selected through purposive sampling. The data were analyzed using multiple linear regression, supplemented with classical assumption tests to validate the model. Key findings indicate that, collectively, the three independent variables significantly impact firm value. However, only SCVA demonstrates a positive and significant partial effect. The coefficient of determination (R²) of 26.1% suggests that the model accounts for a portion of the variation in firm value, leaving 73.9% attributable to external factors beyond the model’s scope. These results underscore the strategic importance of enhancing structural capital—through advancements in systems, technology, and organizational processes—as a means to elevate firm value in the F&B industry.
creator: Mentari Rizki Sawitri Pilomonu
creator: Syamsul B. Biki
creator: Mohammad Dimas Suronoto
creator: Iklima Abdul Halid
creator: Wayan Eka Ayu Noviantari
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-25
publication date: 2025-10-25
volume: 5
number: 3
starting page: 483
ending page: 498
doi: 10.55606/jumbiku.v5i3.6105

Pengembangan Ekonomi Lokal melalui Perencanaan Pembangunan yang Mengintegrasikan Smart Farming dan IoT
type: item
description: Local economic development plays a crucial role in strengthening regional independence and improving community welfare. One emerging approach is the integration of smart farming and the Internet of Things (IoT) within development planning, particularly in the agricultural sector. This study aims to analyze how the integration of smart farming and IoT contributes to local economic empowerment through production efficiency, value-added improvement, and the creation of new economic opportunities. The research employs a literature review method by examining recent national and international studies relevant to this topic. The findings indicate that the application of smart farming technologies can improve resource efficiency by up to 50%, reduce pesticide use by around 60%, and increase crop productivity by approximately 30%. Beyond its economic impact, IoT adoption also fosters social transformation in rural areas through enhanced digital literacy and farmer independence. However, several challenges remain, including limited digital infrastructure, high initial investment costs, and technological literacy disparities among regions. Therefore, the successful implementation of smart farming and IoT requires strong multi-sector collaboration among governments, academic institutions, private actors, and local communities to ensure sustainable innovation that effectively contributes to regional economic growth.
creator: Rizki Ananda Putri
creator: Alexanria Liana Crisvilia Way
creator: Fatih Naufal
creator: Silvester Satrio Langobelen
creator: Arina Romaina
creator: Ardieansyah Ardieansyah
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-27
publication date: 2025-10-27
volume: 5
number: 3
starting page: 499
ending page: 508
doi: 10.55606/jumbiku.v5i3.6110

Persaingan Tidak Seimbang Akibat Inovasi Digital di Pasar Tradisional: Analisis Mekanisme Pasar Menurut Abu Yusuf
type: item
description: This study aims to analyze market mechanisms from the perspective of Abu Yusuf's thinking and their relevance to the phenomenon of digital innovation at Pasar Kembang Surabaya. The observed phenomenon is the emergence of a bread seller who utilizes social media, specifically TikTok live, to sell his products directly to consumers, which creates market inequality and decreases income for traders. This study uses a qualitative field approach through interviews with traders, traders, and market managers, as well as a literature review of Abu Yusuf's thinking regarding market mechanisms, prices, and distribution justice. The results show that digital innovation disrupts the existing traditional market structure. In Abu Yusuf's view, market mechanisms must operate based on open market principles, with the state overseeing to prevent inequality that disproportionately harms certain parties. Furthermore, according to Abu Yusuf, this phenomenon does not constitute a situation or event that harms others because it is a sales innovation and lacks many regulations. This phenomenon demonstrates the need for inclusive technological adaptation to ensure that small traders are not left behind and to create healthy competition.
creator: Abdillah Qadry Azizi
creator: Mugiyati Mugiyati
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-29
publication date: 2025-10-29
volume: 5
number: 3
starting page: 509
ending page: 518
doi: 10.55606/jumbiku.v5i3.6117

Pengaruh Ukuran Perusahaan, Leverage, dan Profitabilitas terhadap Tax Avoidance pada Perusahaan Sub Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2019–2023
type: item
description: This study aims to analyze the factors that affect tax avoidance in mining sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The main focus of this study is to determine the influence of company size, leverage, and profitability on the level of tax avoidance carried out by the company. The research population includes all mining sub-sector companies listed on the IDX, while the sample is selected based on certain criteria relevant to the research objectives. The analysis method used is Multiple Linear Regression Analysis with the help of SPSS software version 23 to test the relationship between independent and dependent variables. The results of the study show that company size has a positive effect on tax avoidance, leverage does not have a significant effect on tax avoidance, while profitability has a negative effect on tax avoidance. These findings provide important implications for corporate management and policymakers in understanding the factors that drive tax avoidance practices in the mining sector, as well as a reference for future research in efforts to optimize tax policies in Indonesia.
creator: Nova Khabibatul Mardliyah
creator: Rita Andini
creator: Utami Puji Lestari
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-31
publication date: 2025-10-31
volume: 5
number: 3
starting page: 519
ending page: 532
doi: 10.55606/jumbiku.v5i3.6135

Penerapan Laporan Keuangan Berbasis SAK EMKM sebagai Alat Evaluasi Kinerja Keuangan Perusahaan
type: item
description: This study examines the application of SAK EMKM as a financial performance evaluation tool in Marning Siung Mas MSMEs, Gabru Village, Gurah District. It focuses on how SAK EMKM improves financial report quality and performance evaluation through liquidity, solvency, and profitability ratios. Using a descriptive method with qualitative and quantitative approaches, the study compiles financial statements based on SAK EMKM, including journals, ledgers, adjustments, and financial reports such as profit and loss and financial position. The results show that Marning Siung Mas MSMEs have not fully implemented SAK EMKM standards. Although production costs are calculated systematically, selling prices are still based on market rates. The financial ratio analysis reveals a Current Ratio of 486% (healthy), a Debt to Equity Ratio of 13.9% (healthy), and a Return on Assets of 19.8% (unhealthy). This indicates that the company maintains strong liquidity and capital structure but has not yet managed its assets effectively to generate optimal profits.
creator: Jerina Shinta Devi
creator: Akhmad Naruli
creator: Ninik Anggraini
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-04
publication date: 2025-11-04
volume: 5
number: 3
starting page: 533
ending page: 542
doi: 10.55606/jumbiku.v5i3.6155

A, Literature Literature Review Penggunaan Warehouse Management System (WMS) terhadap Akurasi Order Picking di Gudang
type: item
description: The objective of this research is to systematically explore the influence of the Warehouse Management System (WMS) on the accuracy of order picking within warehouses by utilizing a Systematic Literature Review (SLR) approach. A total of 24 research articles, both national and international, were examined using thematic synthesis and data. The results reveal that the adoption of WMS significantly boosts operational efficiency and improves accuracy in order picking by integrating technologies such as the Internet of Things (IoT), Radio Frequency Identification (RFID), and Artificial Intelligence (AI), which together are effective in lowering human error by as much as 98%. Nonetheless, the success of WMS implementation primarily relies on how prepared the organization is, the skills of its workforce, managerial backing, and having sufficient digital infrastructure. This review also points out an empirical gap in research within Indonesia, where many existing studies remain descriptive and have not yet quantified the direct correlation between WMS usage and warehouse accuracy performance. This study makes both theoretical and practical contributions to the advancement of competitive smart warehouse models and serves as a vital reference for upcoming research and the formulation of digital logistics policies.
creator: Shrimeta Oktavia Rhomazani
creator: Silviah Silviah
creator: Ondo Salverius Sipayung
creator: Andreas Panjaitan
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-07
publication date: 2025-11-07
volume: 5
number: 3
starting page: 543
ending page: 556
doi: 10.55606/jumbiku.v5i3.6165

Strategi Penanganan Perdagangan Manusia di Wilayah Perbatasan Indonesia - Malaysia
type: item
description: This study examines strategies for addressing human trafficking in the Indonesia-Malaysia border region using qualitative methods through a literature review using a SWOT analysis. Sources include books, scientific journals, articles, research reports, undergraduate theses, dissertations, and various other sources. This is believed to be a contributing factor to the high rate of human trafficking in the border region, such as weak supervision, limited public understanding of the law, and limited infrastructure and coordination between institutions on the Indonesia-Malaysia border. Human trafficking is defined as "the recruitment, transportation, transfer, harboring, or receipt of persons by means of the threat or use of force or other forms of coercion, of abduction, of fraud, of deception, of the abuse of power or of a position of vulnerability, or of the giving or receiving of payments or benefits to achieve the consent of a person having control over another person, for the purpose of exploitation." (UNODC, 2024). This literature review concludes that addressing human trafficking requires sustained multi-sectoral synergy to create effective protection and prevention. This study recommends regulatory reform, public education, and improved technological surveillance to minimize the risk of human trafficking in the Indonesia-Malaysia border region.
creator: Erika Mayasari
creator: Herlina J.R Saragih
creator: Edy Saptono
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-07
publication date: 2025-11-07
volume: 5
number: 3
starting page: 557
ending page: 571
doi: 10.55606/jumbiku.v5i3.6170

Analisis Pengaruh Branding terhadap Produk Kuliner UMKM
type: item
description: This study analyzes the influence of branding strategies on the competitiveness of MSME culinary products through a literature study. The study focuses on three main elements, namely brand identity, brand image, and digital branding, which play a role in shaping consumer perception and loyalty in the creative economy era. The research method uses a descriptive qualitative approach with content analysis of academic literature published in 2018–2024. The results of the study show that brand identity functions as a differentiator that strengthens product character, brand image builds consumer trust and loyalty, while digital branding expands the reach of promotions and customer interaction. The synergy between these three elements creates a consistent and sustainable brand experience, thereby strengthening the position of MSME culinary products in the competitive market. This research contributes to the development of integrated branding theory and becomes a practical reference for MSME actors in designing effective branding strategies in the digital era. In addition, the results of this study also emphasize the importance of continuous innovation, the use of social media, and the consistency of brand communication to build strong emotional connections with consumers and increase the added value of local culinary products.
creator: Habib Rizieq
creator: Ahmad Fathin Fadilah
creator: Fatma Tresno Ingtyas
creator: Laurena Ginting
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-10
publication date: 2025-11-10
volume: 5
number: 3
starting page: 572
ending page: 585
doi: 10.55606/jumbiku.v5i3.6176

Analisis Peran Digital Marketing dan Inovasi Produk dalam Meningkatkan Daya Saing UMKM Fashion di Indonesia: Kajian Literatur
type: item
description: The competitiveness of fashion MSMEs in Indonesia faces major challenges due to rapid market changes, digital technology development, and increasingly intense competition at both local and global levels. In this context, digital marketing and product innovation have become key strategies to strengthen market position and ensure business sustainability in the dynamic fashion industry. This study aims to analyze in depth the role of digital marketing and product innovation in enhancing the competitiveness of fashion MSMEs in Indonesia. Using a systematic literature review (SLR) approach, relevant scholarly articles published between 2015 and 2025 were collected and critically analyzed from databases such as Scopus, ScienceDirect, and Google Scholar. The findings indicate that the effective implementation of digital marketing contributes to improved brand awareness, customer engagement, and sales performance. Meanwhile, product innovation plays an essential role in supporting product differentiation, strengthening customer loyalty, and creating added value that enhances brand attractiveness. Tongue Fashion MSMEs that successfully integrate digital marketing strategies with continuous product innovation tend to demonstrate stronger resilience to market changes and better adaptability to evolving consumer preferences. Therefore, strengthening digital capabilities, enhancing design creativity, and fostering collaboration with various stakeholders are strategic steps for achieving sustainable growth. This study provides theoretical implications through the development of a conceptual framework that links digital marketing, product innovation, and MSME competitiveness. In addition, it offers practical recommendations for MSME practitioners to adopt integrated, technology-based, and innovation-driven strategies to compete effectively in the modern fashion industry.
creator: Shintya Carolina
creator: Yorina An’guna Bansa
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-11
publication date: 2025-11-11
volume: 5
number: 3
starting page: 586
ending page: 597
doi: 10.55606/jumbiku.v5i3.6193

Pengaruh Harga Tindakan, Promosi, dan Lokasi Klinik Terhadap Keputusan Konsumen Memilih Klinik Sunat Surgero Tebet Jakarta Selatan
type: item
description: This academic study aims to examine the impact of service pricing, promotion, and clinic location on customer decisions in choosing the Sunat Surgero Clinic in Tebet, South Jakarta. The basis of this research stems from the increasing competition among circumcision centers in metropolitan areas, which requires every healthcare provider to understand the key factors shaping customer decision-making. The study employs a quantitative approach through a survey of 100 participants, consisting of clients or their guardians who have previously used the clinic’s services. The research instrument utilized a five-point Likert scale questionnaire to measure respondents’ perceptions of the three examined factors. Data analysis was conducted using the Partial Least Squares (PLS) method through the SmartPLS 4 software to assess the relationships and effects among variables in the research framework. The findings reveal that all three independent variables—service price, promotion, and clinic location—have a positive and significant influence on customer decisions. The path coefficients indicate the influence of service price (β = 0.286; p = 0.025), promotion (β = 0.281; p = 0.032), and clinic location (β = 0.233; p = 0.030). These results suggest that pricing aligned with service quality, effective and engaging promotional efforts, and a strategic, easily accessible location are crucial determinants of consumers’ choice of circumcision clinic. The practical implications of this research provide valuable insights for the management of Sunat Surgero Clinic in formulating more effective marketing strategies through price optimization, strengthening digital promotion, and selecting appropriate clinic locations. Theoretically, this study contributes to the growing body of healthcare marketing literature by emphasizing the importance of price, promotion, and location factors in influencing consumer decision-making behavior.
creator: Muhammad Iqbal
creator: Zulkifli Rangkuti
creator: Irawan R. D Budianto
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-14
publication date: 2025-11-14
volume: 5
number: 3
starting page: 598
ending page: 606
doi: 10.55606/jumbiku.v5i3.6200

Peran Kepuasan dan Loyalitas Pelanggan terhadap Niat Pembelian Ulang dengan Customer Relationship Management sebagai Variabel Mediasi
type: item
description: The rapid expansion of e-commerce in Indonesia has reshaped consumer habits and heightened competition among digital marketplaces. This research seeks to examine how customer satisfaction and loyalty influence repurchase intention, with Customer Relationship Management (CRM) serving as an intermediary variable. A quantitative approach was adopted through a survey method involving 340 Indonesian e-commerce consumers. Data were gathered via an online questionnaire and analyzed using regression and path analysis with the SPSS program. The findings indicate that customer satisfaction and loyalty both exert a positive and significant effect on consumers’ intention to repurchase. Additionally, CRM functions as a partial mediator that strengthens the connection between satisfaction, loyalty, and repurchase intention. These results align with consumer behavior theory, suggesting that favorable experiences and emotional connections drive repeated purchase decisions. The study highlights that CRM should be viewed not only as an operational mechanism but as a strategic approach to fostering customer retention and sustaining long-term competitiveness in the digital business environment. Practically, it recommends the implementation of data-driven CRM systems that support personalized communication, real-time engagement, and loyalty-based initiatives to enhance customer experiences and encourage consistent repurchase behavior.
creator: Nabila Alzari
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-14
publication date: 2025-11-14
volume: 5
number: 3
starting page: 607
ending page: 616
doi: 10.55606/jumbiku.v5i3.6205

Determinasi Produktivitas Karyawan pada Perusahaan Transportasi: Analisis Kompetensi, Motivasi dan Efikasi Diri dimediasi Remunerasi
type: item
description: The purpose of this study is to develop hypotheses related to factors that influence employee productivity mediated by remuneration, especially in the transportation sector. The approach used in this literature review study is descriptive qualitative. The data collection technique is to use literature studies or review previous relevant articles. The technique used in this literature review is Comparative Analysis. The data used in this descriptive qualitative approach came from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of this literature review are: 1) Competence affects remuneration; 2) Motivation affects remuneration; 3) Self-efficacy affects remuneration; 4) Competence affects employee productivity; 5) Motivation affects employee productivity; 6) Self-efficacy affects employee productivity; 7) Remuneration affects employee productivity; 8) Competence affects employee productivity through remuneration; 9) Motivation affects employee productivity through remuneration; 10) Self-efficacy affects employee productivity through remuneration.
creator: Sonya Sidjabat
creator: Kamsariaty Kamsariaty
creator: Josua Panatap Soehaditama
creator: Mochammad Subagio
creator: Abi Prasidi
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-15
publication date: 2025-11-15
volume: 5
number: 3
starting page: 617
ending page: 638
doi: 10.55606/jumbiku.v5i3.6175

Kesiapan Sumber Daya Manusia dalam Menghadapi Implementasi Teknologi Digital
type: item
description: The rapid digital transformation requires human resources (HR) to adapt to various new technologies in the work environment. This research aims to analyze the level of readiness of human resources in facing the implementation of digital technology, identify the digital competencies needed, and formulate relevant training strategies based on actual needs. The research method employed was a descriptive, quantitative approach using a survey of 120 respondents from the service and public administration sectors. The results show that HR readiness levels vary, with younger generations and operational job positions exhibiting higher readiness than senior generations and top-level management. The most essential digital competencies include basic digital literacy, data analysis skills, software utilization for work, cybersecurity, and digital communication. The primary implication of these findings is the need for initial competency mapping and the implementation of need-based training to address the challenges of digital transformation effectively. The study also identified implementation barriers, including budget constraints, resistance to change, and lack of top management support. These findings make a crucial contribution to the development of adaptive and sustainable HR strategies in the digital era.
creator: Fitria Marisya
creator: Rosma Novianti
creator: Ahmad Yani Kosali
creator: M Bambang Purwanto
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-15
publication date: 2025-11-15
volume: 5
number: 3
starting page: 639
ending page: 651
doi: 10.55606/jumbiku.v5i3.6210

Pelayanan Jasa Keagenan dalam Menunjang Kelancaran Clearance in dan Clearance Out di PT. Karya Lautan Sriwijaya
type: item
description: This research aims to examine agency services in supporting the smooth clearance in and clearance out process at PT Karya Lautan Sriwijaya Palembang. The research method used is a descriptive qualitative approach with data collection techniques through observation, interviews, and literature studies. The results of the study show that ship agency services have been carried out in accordance with applicable procedures, including the management of ship documents and coordination with related agencies such as KSOP and KKP. In addition, ship agents also play a role in ensuring the smooth administration of ship arrivals and departures, including the fulfillment of shipping safety and health requirements. However, the study found several obstacles that hinder service optimization, such as delays in signing documents, limited dock availability, network disruptions in digital systems, and delays in cargo readiness from related parties. The non-uniform communication factor between agencies is also a challenge. Overall, agency services at PT Karya Lautan Sriwijaya have been running quite effectively, but there is still a need to improve cross-agency coordination, accelerate bureaucratic processes, and optimize supporting infrastructure to improve service quality in a sustainable manner.
creator: Syafriyansyah Syafriyansyah
creator: Miko Dwi Agostian
creator: Muhammad Syukri
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-15
publication date: 2025-11-15
volume: 5
number: 3
starting page: 652
ending page: 663
doi: 10.55606/jumbiku.v5i3.6212

Pengaruh Pengetahuan Keuangan dan Sikap Keuangan Terhadap Perilaku Manajemen Keuangan
type: item
description: The purpose of the study was to test the influence of financial knowledge and financial attitudes on financial management behavior in private employees domiciled in Unter Iwes District, Sumbawa Regency. Using quantitative methods with an associative approach. Using a purposive sampling technique with a hundred respondents. The primary data obtained through the distribution of the questionnaire were regressed through SPSS. The results of the study, showed that financial knowledge had a significant effect on financial management behavior, the tcount value of 2.242 was greater than the table of 1.984, the significant value of 0.027 was smaller than 0.05; Financial attitudes have a significant effect on financial management behavior, the tcount value of 5.692 is greater than the ttable 1.984, the significant value of 0.000 is smaller than 0.05; Financial knowledge and financial attitudes together affect financial management behavior, the value of the calculation of 33.920 is larger than the calculation value of 3.090, the significant value of 0.000 is litter than 0.05.
creator: Abdul Salam
creator: Iyuth Ummu Amini
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-17
publication date: 2025-11-17
volume: 5
number: 3
starting page: 664
ending page: 678
doi: 10.55606/jumbiku.v5i3.6198

The Role of Data-Driven Decision Making in Enhancing Organizational Resilience Post-Pandemic
type: item
description: This study aims to analyze the role of data-driven decision making (DDDM) in enhancing organizational resilience post-pandemic. The COVID-19 pandemic accelerated the shift in decision-making processes, with many organizations transitioning to a data-driven approach to improve their ability to cope with uncertainty. This quantitative research used a survey involving 133 respondents from various organizations that have implemented DDDM. Data were collected using a questionnaire measuring the application of DDDM, organizational resilience, and the role of technology in supporting data-driven decision making. The results showed that DDDM has a significant positive impact on organizational resilience, with technologies such as big data and artificial intelligence (AI) playing a crucial role in enhancing this resilience. These findings provide practical implications that organizations need to strengthen their data-driven decision-making and develop their technology infrastructure to face future challenges. This study also contributes to the literature on the relationship between DDDM and organizational resilience in the post-pandemic context.
creator: Safrezi Fitra
creator: Bilgah Bilgah
creator: Eka Putri Handayani
creator: M. Mahdi Alatas
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-17
publication date: 2025-11-17
volume: 5
number: 3
starting page: 679
ending page: 688
doi: 10.55606/jumbiku.v5i3.6224

Green Human Resource Management: Integrating Sustainability into Talent Development and Retention
type: item
description: In the face of global environmental challenges and rising sustainability demands, organizations are increasingly adopting Green Human Resource Management (GHRM) to align human resource practices with environmental goals. This study explores how GHRM practices influence talent development and talent retention through the mediating roles of green organizational culture, green work engagement, and personal norms. Drawing on Resource-Based View (RBV) and Social Exchange Theory (SET), the research utilizes a quantitative design involving 110 respondents from multiple industries in emerging economies. Data were analyzed using Structural Equation Modeling (SEM-PLS), and the results reveal that GHRM significantly enhances both talent development and employee retention, mediated by employee engagement and green culture. Moreover, leadership commitment was found to strengthen the effect of GHRM on sustainability-driven talent strategies. These findings highlight that environmentally oriented HR practices not only advance ecological performance but also nurture a sustainable and motivated workforce. The study contributes theoretically by integrating GHRM, sustainability, and talent management into a unified framework, and provides practical implications for HR managers seeking to embed green competencies, strengthen commitment, and improve retention among sustainability-minded employees.
creator: Resti Yulistria
creator: Willy Cahya Sundara
creator: Eva Marsusanti
creator: Vera Agustina Yanti
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-17
publication date: 2025-11-17
volume: 5
number: 3
starting page: 689
ending page: 700
doi: 10.55606/jumbiku.v5i3.6225

Pengaruh Kecerdasan Emosional, Kecerdasan Spritual, dan Disiplin Kerja terhadap Kinerja Pegawai Sekretariat DPRD Kabupaten Sleman
type: item
description: This study aims to examine the influence of emotional intelligence, spiritual intelligence, and work discipline on the performance of employees at the Sleman Regency DPRD Secretariat. The specific objectives are: (1) to analyze the partial effect of the three variables on employee performance, (2) to assess their simultaneous effect, (3) to determine the magnitude of their contribution to performance, and (4) to identify the level of simultaneous influence on employee performance. This research employs a quantitative descriptive approach and was conducted at the Sleman Regency DPRD Secretariat Office, Yogyakarta Special Region. The research sample consisted of 33 civil servants selected using purposive sampling. Data were collected through questionnaires tested for validity using Pearson product moment correlation and for reliability using Cronbach’s Alpha, showing that all instruments were valid and reliable. The analysis included normality, linearity, multicollinearity, and heteroscedasticity tests, along with t-tests, multiple linear regression, F-tests, and the coefficient of determination. The findings indicate that emotional intelligence and spiritual intelligence do not have a significant partial effect on performance (Sig. > 0.05), but they do show a significant simultaneous effect (Sig. < 0.05). Their overall contribution to performance is 54.8%, with a simultaneous influence level of 54.1%, categorized as moderate. Thus, emotional and spiritual intelligence collectively influence employee performance at the Sleman Regency DPRD Secretariat.
creator: Dwi Lestari
creator: Nany Noor Kurniyati
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-17
publication date: 2025-11-17
volume: 5
number: 3
starting page: 701
ending page: 719
doi: 10.55606/jumbiku.v5i3.6226

The Role of Cloud-Based Accounting in Enhancing Operational Efficiency of MSMEs
type: item
description: In the era of digital transformation, the adoption of cloud-based accounting has emerged as a strategic solution to enhance the operational efficiency of Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the role of cloud-based accounting in improving operational efficiency and to identify the mediating and moderating factors that influence this relationship. Using a quantitative approach, data were collected from 220 MSME respondents across various sectors in Indonesia. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. The results reveal that cloud-based accounting adoption significantly and positively affects operational efficiency by reducing processing time, minimizing costs, and increasing accuracy in financial management. Furthermore, digital literacy and organizational readiness are found to be strong predictors of adoption, while perceived usefulness and ease of use mediate the impact of adoption on efficiency. The study integrates the Technology Acceptance Model (TAM) and Technology–Organization–Environment (TOE) frameworks, providing both theoretical and practical insights. These findings suggest that MSMEs should strengthen their digital competencies and infrastructure readiness, while policymakers and software providers should promote inclusive digital transformation programs to maximize the benefits of cloud accounting for MSME sustainability.
creator: Edi Purwanto
creator: Dorit Hartini
creator: Finarsih Septeia
creator: Afriani Pravitasari
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-18
publication date: 2025-11-18
volume: 5
number: 3
starting page: 720
ending page: 734
doi: 10.55606/jumbiku.v5i3.6223

From Transactional to Partnership: The Strategic Role of "Rembug Pawon” in CRM Implementation for Customer Loyalty in Koperasi Sridonoretno
type: item
description: The growth of the Indonesian coffee industry has seen increased competition among business actors, including farmer cooperatives that play a strategic role in the agribusiness supply chain. Koperasi sridonoretno faces challenges in maintaining customer loyalty and increasing product value amidst intense market competition and volatile coffee prices. This study aims to analyze the strategic role of the "Rembug Pawon" forum in implementing Customer Relationship Management (CRM) to strengthen customer loyalty and relationships at the Sridonoretno Cooperative. A qualitative descriptive approach was used through observations and in-depth interviews with the cooperative's chairman and members. Data were then analyzed using the IDIC (Identify, Differentiate, Interact, Customize) Model. The research findings indicate that Rembug Pawon serves as an interactive and collaborative platform between the cooperative, farmers, and customers, and plays a crucial role in transforming relationships from transactional to partnership-based. Through this forum, the cooperative identifies key customers, differentiates services according to their needs, maintains intensive interactions, and customizes products based on customer preferences. The implementation of community-based CRM through Rembug Pawon has proven effective in fostering sustainable partnerships and building emotional strength from customers based on trust and loyalty. These results indicate that a community-oriented CRM strategy can strengthen customer relationships and increase cooperative competitiveness in the dynamic coffee industry.
creator: Bintang Permata Putri
creator: Natasya Ika Suryaningsih
creator: Sudarmiatin Sudarmiatin
creator: Ita Prihatining Wilujeng
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-21
publication date: 2025-11-21
volume: 5
number: 3
starting page: 735
ending page: 747
doi: 10.55606/jumbiku.v5i3.6259

Pengaruh Earning Per Share (EPS), Price To Book Value (PBV), dan Return On Assets (ROA) Terhadap Harga Saham pada Perusahaan LQ45 yang Terdaftar di Bursa Efek Indonesia Periode 2021 -2024
type: item
description: This study is aimed at examining the extent of the influence of earnings per share (EPS), price to book value (PBV), and return on assets (ROA) on stock price movements in companies listed in the lq45 index on the Indonesia Stock Exchange (IDX) in 2021 to 2024. The approach used is a quantitative approach with associative properties, namely looking at the relationship between variables, where data analysis will be carried out using secondary data taken from the company's annual financial statements on the Indonesia Stock Exchange (IDX) and stock closing price data published on public platforms such as yahoo finance. Purposive sampling technique used in sorting research samples, while to analyze the data used multiple linear regression method with the help of SPSS application. The results of this study showed that partially, EPS, PBV, and ROA variables each have a positive and significant influence on stock prices. When tested simultaneously, these three variables also showed a significant effect with the magnitude of the coefficient of determination (R2) reached 0.668. This shows that 66.8% of the stock price changes can be explained by these three variables, while the remaining 33.2% are influenced by other factors that are not included in the research model. These results prove that the company's financial performance, especially reflected in the ability to generate profits and market views, has an important contribution in determining the share price in the Indonesian capital market.
creator: Roidatun Nada
creator: Deasy Tantriana
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-27
publication date: 2025-11-27
volume: 5
number: 3
starting page: 748
ending page: 761
doi: 10.55606/jumbiku.v5i3.6280

Analisis Pengaruh Kualitas Pelayanan dan Biaya terhadap Kepuasan Peserta Kursus pada LKP Lestari Komputer
type: item
description: This study aims to determine the effect of service quality and cost on course participants’ satisfaction at LKP Lestari Komputer. The research employs a quantitative approach using a survey method through questionnaires distributed to 50 active course participants from September to October 2025. The independent variables consist of service quality (X₁) and cost (X₂), while the dependent variable is participants’ satisfaction (Y). Data analysis was conducted using multiple linear regression with the assistance of SPSS version 26. The regression equation obtained is Y = -4.572 + 0.742X₁ + 0.287X₂. The t-test results show that service quality (t = 5.221; sig = 0.000) and cost (t = 2.538; sig = 0.015) have a positive and significant effect on participants’ satisfaction. The F-test result shows an F value of 49.180 with a significance level of 0.000, indicating that service quality and cost simultaneously have a significant effect on participants’ satisfaction. The coefficient of determination (R²) of 0.672 indicates that 67.2% of the variation in participants’ satisfaction is explained by both variables.
creator: Sri Lestari
creator: Fahrudin Fahrudin
creator: Toto Sudibyo
creator: Nurkhayati Nurkhayati
rights: Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-27
publication date: 2025-11-27
volume: 5
number: 3
starting page: 762
ending page: 775
doi: 10.55606/jumbiku.v5i3.6282