Inovasi Bazar Mahasiswa KKN dalam Mengakselerasi UMKM dan Ekonomi Kreatif Lokal pada Festival Rimpu Mantika Kota Bima

Abstract

This community service activity aimed to strengthen the capacity of Micro, Small, and Medium Enterprises (MSMEs) and support the development of the local creative economy through an innovative KKN student bazaar at the Rimpu Mantika Festival in Bima City. The bazaar served as a platform for promoting local products, expanding market access, and increasing product competitiveness while preserving local cultural values. The program involved KKN students, MSME actors, local government, and the community in a collaborative effort to encourage economic empowerment. The implementation consisted of three stages: preparation, implementation, and evaluation. The preparation stage included coordination with stakeholders and the provision of promotional facilities. During implementation, students organized the bazaar, promoted local products, provided marketing assistance, and introduced digital marketing strategies. Evaluation was conducted to assess participation levels, sales improvement, and community responses. The results indicated increased visibility of local products, higher public interest in MSME products, improved awareness among business actors regarding innovation and branding, and stronger collaboration between students, MSMEs, and local government. Overall, the KKN student bazaar innovation proved to be an effective strategy for empowering MSMEs and fostering sustainable local creative economic development in Bima City.