Pengembangan Potensi Desa Melalui Digitalisasi dan Pemberdayaan Masyarakat di Desa Girijaya Kecamatan Cidahu

Abstract

The Student Community Service Program (KKN) is an academic initiative that enables students to contribute to identifying and developing the potential of rural communities. Girijaya Village in Cidahu District, Sukabumi Regency, possesses natural resource and tourism potential ripe for development; however, the utilization of digital technology to support economic and tourism activities remains suboptimal. This KKN program aims to enhance the use of digital technology to foster the development of Girijaya Village’s potential through education, training, and mentoring. The implementation methodology involved observation, interviews, discussions, needs analysis, and program execution. Specific activities included assistance with QRIS registration and activation, training on basic financial record-keeping, guidance on digital marketing and branding, and the creation and updating of tourism signage infrastructure. The results indicate that digitalization supports village economic and tourism activities by providing digital transaction tools, improving financial record-keeping skills, establishing digital promotional channels, and creating attractive tourism facilities with clear signage. This initiative demonstrates that digitalization serves as a practical approach to enhancing community capacity, expanding access to promotion and information, and supporting the effective and adaptive management of village potential. Program sustainability relies on the consistent use and management of these digital tools by the community and the village government.