Journal Title:Jurnal Pengabdian Masyarakat Indonesia (JPMI) Initials: JPMI Frequency: Februari, Juni dan Oktober Print ISSN: 2828-2949 Online ISSN:2828-2957 Editor in Chief: Aufa Rizka Azzumi, S.E.,M.A. DOI: 10.55606 Publisher: Lembaga Pengembangan Kinerja Dosen Jurnal Pengabdian Masyarakat Indonesia (JPMI) adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat yang telah memiliki nomor E-ISSN : 2828-2957 dan P-ISSN : 2828-2949 Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa.Jurnal ini terakreditasi SINTA 5 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 10/C/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 1 Nomor 2 Tahun 2022 sampai Volume 6 Nomor 1 Tahun 2027. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam pembangunan, pemberdayaan masyarakat atau pelaksanaan pengabdian kepada masyarakat. Indexed by: Journal Sponsors and Partners :
Optimalisasi Pemetaan Digital untuk Peningkatan Aksesibilitas UMKM melalui Google Maps
This study aims to analyze the role of digital mapping, particularly through Google Maps, in enhancing accessibility and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). Digital mapping allows MSMEs to display business locations, operating hours, product photos, and contact information, facilitating consumers in finding their services. Integration with review and rating features also increases consumer trust and strengthens the professional image of the business. The study uses a qualitative descriptive approach through literature review on MSME digitalization, digital marketing strategies, and Google Maps implementation. The findings indicate that optimal utilization of digital mapping positively impacts business visibility, expands market reach, and fosters two-way interaction between business owners and consumers. Challenges such as limited digital literacy and funding can be addressed through training programs, mentorship, and government support. Therefore, optimizing digital mapping via Google Maps can serve as a crucial strategy for sustainable MSME development, helping businesses adapt to market trends and contribute significantly to national economic growth.
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Pemberdayaan Kolaboratif dalam Penggunaan Limbah Jamu menjadi Pupuk Organik Cair Berkelanjutan (POC) di Desa Wisata Jamu Gendong, Kota Semarang
Waste is a major environmental problem that requires careful management. One of the largest sources of waste in cities is households. The use of fresh herbal medicine residue is emphasized in the processing of organic waste from traditional herbal medicine. To produce liquid organic fertilizer (POC), herbal medicine waste is processed and fermented using techniques such as soluble bioactivators. By providing knowledge and techniques for processing household organic waste that can be used as fertilizer for plants in yards, this program aims to improve the community's capabilities. This activity took place from September to November 2025 in Kampung Jamu Gendong Sumbersari, located in Wonolopo Village, Mijen District, Semarang City, Central Java. The activity was carried out through POC training and practice, partner supervision, and activity evaluation. The Sumbersari Jamu Gendong Crafters Group, consisting of 58 people, was the target partner. Using the EM4 liquid fermentation method, herbal medicine waste can be processed into liquid organic fertilizer (POC). The results of the implementation show high enthusiasm among partners and increased community understanding of the processing and utilization of herbal medicine production waste, as well as its independent implementation in the community. This demonstrates better crop yields when POC is used as fertilizer for plants in home gardens.
Optimalisasi Pemanfaatan Instagram dalam Promosi Produk Tenun Kendra Sutera Sabilulungan, Tasikmalaya
The Internet has driven a significant shift in product promotion and marketing, moving the trend from conventional to digital. Social media platforms, particularly Instagram, are now crucial for achieving broader consumer outreach. However, many Micro, Small, and Medium Enterprises (MSMEs) have yet to fully optimize these channels for promotion and marketing. A specific case is the Kendra Sutera Sabilulungan woven cloth artisans, placed in Tasikmalaya Regency. This MSME primarily depends on traditional marketing methods, such as direct delivery, workshop sales, and physical exhibitions. Although an Instagram presence exists, its utilization remains suboptimal. This Community Service Program (PPM) was enforced to enhance the partner's promotional skills and market expansion via Instagram. We employed a participatory-collaborative method, providing training and hands-on practice for Kendra Sutera’s management and artisans in creating relevant photo and video content. The intervention successfully increased participants' understanding of digital promotion and marketing, enabling the artisans to generate more engaging content for the platform. In conclusion, Instagram is an effective and efficient medium for promoting MSME products like woven fabrics, and sustainable mentoring is critical to ensure the consistent and relevant marketing of Kendra Sutera Sabilulungan's products moving forward.
Analisis Implementasi Digitalisasi UMKM Melalui Pemetaan Usaha di Google Maps terhadap Peningkatan Akses Pasar
This study aims to describe the implementation process of MSME digitalization through business mapping on Google Maps and evaluate its impact on improving market access in Ndokum Siroga Village. The approach used was Participatory Action Research (PAR), which directly involved MSMEs, village officials, and students in the process of identifying obstacles, planning, training, and evaluation. Activities included publicizing the importance of digitalization, mentoring in the creation and management of Google Maps accounts, and managing digital content such as product photos and responses to customer reviews. The results indicate increased business visibility, customer interactions, and market expansion, which can boost the competitiveness of micro-enterprises in rural areas. However, challenges faced include a digital literacy gap and limited internet infrastructure, which require ongoing support from the village government and academics. This study demonstrates that the use of geolocation platforms such as Google Maps is an effective, low-cost, and sustainable strategy to support local economic development and strengthen MSME competitiveness in the digital era. It also makes a significant contribution to the sustainability of technology-based village economic development programs.
Ekspansi Pemasaran dan Pemanfaatan Platform Digital untuk Mendukung Pelestarian Budaya dan Peningkatan Ekonomi Kampung Adat Banceuy
Banceuy Traditional Village is a traditional village in Subang Regency with rich cultural heritage and significant natural tourism potential. However, the community still faces various challenges in developing this potential, particularly in the relatively simple packaging of local products and the limited use of digital technology for marketing. This community service activity aims to increase community capacity through product packaging training and the implementation of an integrated digital platform, the Warisanbanceuy.com website, which can be used for product management, news, cultural events, homestays, and more. The results of the activity demonstrate that the community is able to create attractive and marketable product packaging and utilize the digital platform to expand marketing reach and promote culture. This technology implementation has resulted in increased community digital literacy and opened up new economic opportunities based on local potential.
Optimalisasi Pojok Literasi Sebagai Sarana Pembelajaran Mandiri Bagi Siswa Sekolah Dasar
The low reading interest among elementary school students has become one of the major challenges in improving basic literacy quality within the educational environment. To address this issue, the Literacy Corner program was introduced as an engaging and easily accessible facility for students to develop independent learning habits. This community service activity aims to optimize the function of the Literacy Corner at SDN Daon 3 as a medium that promotes self-directed learning and fosters reading habits from an early age. The implementation method employed a participatory approach, involving teachers and students in the process of providing reading materials, organizing the Literacy Corner space, and conducting training sessions on its effective use in learning activities. The program was carried out during the Community Service Program (Kuliah Kerja Nyata / KKN) at SDN Daon 3, Daon Subdistrict, Rajeg District, Tangerang Regency. The results of the activity indicated an increase in students’ reading interest, as reflected in the higher frequency of visits to the Literacy Corner and greater student engagement in independent reading activities. The tangible impact of this initiative was evident in the students’ growing enthusiasm for non-academic reading materials and the school’s positive support. The uniqueness of this program lies in its participatory concept, where students play an active role in managing and developing the book collection, thereby fostering a sense of ownership toward the Literacy Corner. Based on the outcomes of this community service, it is recommended that the school continue to develop literacy activities sustainably, with ongoing support from teachers, parents, and the surrounding community to ensure consistent growth of literacy culture.
Pemberdayaan Karangtaruna melalui Pelatihan Pembuatan Merchandise Berbasis Budaya Lokal
This community service activity aims to empower the youth organization (Karangtaruna) in Lau Village, Kudus Regency, through training on the production of local culture-based merchandise as an effort to preserve socio-cultural values and strengthen the local creative economy. The program adopted a community-based empowerment approach that emphasized the active participation of community members from the planning stage to evaluation. Sixteen youth members participated in various activities, including cultural conservation awareness sessions, participatory design and production training, digital marketing mentoring, and reflective discussions on sustainability. The results indicate significant improvement in participants’ awareness of cultural preservation, creative and entrepreneurial skills, and the emergence of local leaders who initiated collective business activities. The program successfully transformed the youth group from a passive community into an active, innovative, and self-reliant organization. At the national level, the activity supports the development of conservation-oriented character in line with the vision of Universitas Negeri Semarang as a conservation-minded university. At the global level, this initiative contributes to the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 11 (Sustainable Cities and Communities), by promoting youth participation as agents of change and reinforcing cultural sustainability within global development frameworks.
Implementasi Strategi Transformasi Digital Berbasis Analisis SWOT melalui Modul Inovasi Pengelolaan Manajerial pada UMKM Tahu Goreng ABA
The development of digital technology has changed the operational paradigm of Micro, Small, and Medium Enterprises (MSMEs), including the culinary sector. However, most MSMEs still face limitations in adopting digital-based management systems. This study aims to implement a SWOT analysis-based digital transformation strategy through the development of a Managerial Innovation Module for the "ABA" Fried Tofu MSME in Malang City. The method used is a descriptive qualitative approach with a Participatory Action Research (PAR) model for three months. Mentoring is carried out through five main aspects: SWOT analysis, product innovation, digital marketing, human resource and financial management, and production waste management. The results show a significant increase in production efficiency, brand image strengthening, market expansion, and increased awareness of environmental sustainability. The implementation of the digital-based innovation module has proven effective in encouraging adaptive, sustainable, and competitive managerial transformation in the digital economy era.
Optimalisasi Media Sosial UMKM sebagai Alat untuk Memperluas Jangkauan Pasar “Kue Ali Kaum Lestari Bu Ina”
Micro, Small, and Medium Enterprises (MSMEs) need to adapt to digital transformation in order to remain competitive amid changing modern consumer behavior. One strategy that can be applied is digital transformation through the use of marketing media that combine both offline and online methods. Kue Ali Kaum Lestari Bu Ina, a traditional culinary MSME in Purwakarta, still relies on word-of-mouth promotion and direct sales, resulting in slow market growth despite having a good local reputation. This community service activity aims to improve the understanding and skills of Micro, Small, and Medium Enterprises (MSMEs) Kue Ali Kaum Lestari Bu Ina regarding the importance of digital transformation strategies through optimizing social media to expand market reach and maintain customer loyalty. The initiative utilizes digital tools, human resources with digital content skills, and platforms such as Instagram, Tiktok and WhatsApp Business. The methods used are interviews and discussions as well as training and mentoring to guide business actors in creating business accounts and managing social media. The results show that the strategic use of social media can increase product visibility, and expand market reach.
Pembinaan Ibu-Ibu Rumah Tangga dalam Mengimplimentasikan Keluarga Maslahah di Jamaah Fatayat-Muslimat Ranting NU Desa Balongdowo Kecamatan Kepohbaru Kabupaten Bojonegoro
This study aims to describe the process of empowering housewives in implementing the concept of a maslahah family in the Fatayat–Muslimat Ranting NU community of Balongdowo Village, Kepohbaru District, Bojonegoro Regency. Using a Participatory Action Research (PAR) approach, this study involved the women members of Fatayat–Muslimat as active subjects in the process of problem identification, planning, action, observation, and reflection. Data were collected through in-depth interviews, participatory observation, and documentation, and were analyzed using the Miles, Huberman, and Saldaña model. The results of the study show that the empowerment program successfully increased understanding and implementation of maslahah family values, particularly in the areas of family spirituality, harmonious communication, household economic management, and child education. The PAR process encouraged behavioral changes and critical awareness among the women in managing their families more wisely and with a focus on communal welfare. This study highlights that participatory-based empowerment can be an effective strategy for strengthening families and empowering women at the community level. The results also demonstrate the significant potential of participatory approaches in enhancing family resilience and improving the quality of social life within the community.
Peningkatan Kreativitas dan Inovasi Produk Olahan Ikan Sebagai Penggerak Ekonomi Lokal di Desa Lubuk Tukko
This article examines the role of creativity and innovation in the development of processed fish products as a driver of local economic growth in Lubuk Tukko Village. Through the Community Service Program (KKN), training and mentoring were provided to MSMEs in product diversification, quality improvement, and digital marketing. The results showed increased product added value, market expansion, and the growth of entrepreneurship among the village community. Innovation in processed fish products not only increased household income but also created new jobs and strengthened village food security. The main obstacles faced included limited capital and technology, which could be overcome through cross-sectoral collaboration. This program serves as a model for economic empowerment based on local resources that is adaptive, innovative, and sustainable.
Peningkatan Pemahaman Literasi Digital pada Pemuda Desa Sanahu
Digital literacy is a fundamental ability for the younger generation in facing increasingly rapid technological developments. However, youth in Sanahu Village still experience limited internet access which has an impact on low mastery of digital literacy. This condition not only increases their vulnerability to the spread of misinformation, but also limits their participation in education, employment opportunities, and technology-based social activities. In response to these problems, the service team implemented a digital literacy education program that focuses on improving critical thinking skills, digital ethics, and the ability to utilize technology productively. This activity was held on October 23, 2025 at the Elim Church Building – Sanahu Village by involving 50 young men and women as participants. The implementation method includes material delivery, interactive discussions, and evaluation of understanding through simple assessment instruments. The results of the evaluation showed a significant increase in participants' understanding of the concept of digital literacy, including the ability to identify credible information and practice media ethics. These findings confirm that digital literacy education has a strategic role in empowering youth and supporting the development of Sanahu Village towards a more adaptive, critical, and competitive society in the digital era.
Pembelajaran Peluang Bisnis di Bulan Ramadhan pada Mahasiswa di Surabaya
This community engagement program focuses on strengthening students’ entrepreneurial capacity by utilizing the economic momentum of the Ramadan season. As a month filled with religious traditions, cultural practices, and dynamic social activities, Ramadan creates significant shifts in consumer behavior, resulting in increased demand for iftar snacks, seasonal markets, and various short-term business opportunities. These conditions provide students with an accessible space to learn about opportunity recognition, basic business management, and practical marketing strategies tailored to the needs of the surrounding community. Through training sessions, surveys, field practice, and evaluations, students gain hands-on experience that enhances their creativity and innovation, allowing them to develop products and services relevant to the local market. Cultural values also play a central role, as local traditions help shape students’ business ideas and strengthen their understanding of consumer preferences. The collaboration between students, UMKM partners, and community members facilitates knowledge transfer, expands entrepreneurial networks, and supports local economic empowerment. The overall results demonstrate that structured guidance, cultural integration, and active participation in Ramadan activities significantly contribute to students’ entrepreneurial development. Therefore, Ramadan-based entrepreneurship learning can serve as an effective model for fostering young entrepreneurs who are adaptive, innovative, and capable of contributing to sustainable community development.
Pengenalan Alat Penangkapan Ikan Ramah Lingkungan di Desa Sanahu, Seram Bagian Barat
Sanahu Village is a coastal area where most of the residents rely on fisheries as their primary source of livelihood. However, the growing population and increasing economic demands have led to the rise of environmentally unfriendly fishing practices, including the use of gear that damages aquatic habitats. This situation poses a serious threat to the sustainability of marine resources and the balance of coastal ecosystems. Therefore, efforts to provide understanding, education, and guidance to fishermen regarding the importance of using more environmentally friendly fishing gear are urgently needed. The results of the community service activity indicate that socialization on the use of selective fishing gear with minimal negative impact on the ecosystem is highly necessary and has been positively received by the fishermen of Sanahu Village. In addition to increasing awareness, the successful implementation of eco-friendly fishing tools also requires strong support from local government, non-governmental organizations, environmental activists, and active community participation. Such collaboration is essential to establish effective monitoring systems, ensuring that marine resources can be utilized sustainably while preserving the ecological integrity of coastal waters.
Peningkatan Akuntabilitas Pengelolaan Dana Desa Melalui Pelatihan di Desa Oelami Kecamatan Bikomi Selatan Kabupaten Timor Tengah Utara
Proper management of Village Funds plays a crucial role in improving development outcomes and community welfare at the village level. Although the Indonesian government has allocated Village Funds to strengthen rural development, many villages continue to face various challenges in managing these resources effectively. The community service program carried out in Oelami Village, Bikomi Selatan Subdistrict, North Central Timor Regency, was designed to enhance the capacity of village officials in managing Village Funds more efficiently. Using the Participatory Learning and Action (PLA) approach, participants received guidance on village financial planning, implementation, and reporting, with a strong emphasis on transparency and accountability. The training resulted in improved understanding among village officials in preparing the APBDes, monitoring program implementation, and drafting accountability reports. Participants also demonstrated strong engagement and began to recognize that accountable financial management is not only about complying with regulations but also about building public trust and accelerating development in the village.
Pelatihan Membangun Jiwa Leadership di Kalangan Santri Pondok Pesantren Al-Furqon Al-Islami Driyorejo
In the Islamic boarding school, it is hoped that it can prepare students who are resilient to face global developments in the era of the 4.0 revolution which is increasingly rapid, ambiguous and full of uncertainty. Students must be able to adapt in the face of increasingly rapid global developments and are required to be able to balance worldly skills and the hereafter. To be able to compete in global competition, students are not only taught Islamic sciences but also have leadership skills. Leadership is one of the important factors for the success of an organization. Leadership is the art of influencing others, both in relation to individuals and groups. The ability to influence is closely related to the ability of a leader to influence his members to be able to work together in achieving organizational goals. The spirit of leadership cannot appear automatically but must always be honed, especially among teenagers. With the training to build a leadership spirit among the students of the Al-Furqon Al-Islami Driyorejo Islamic Boarding School, it is hoped that they will be able to play a role in channeling energy and developing the potential of the students in a positive direction, one of which is related to the growth and development factor of the leadership spirit so that this is one of the good provisions when they enter the community one day.
Peningkatan Perilaku Hidup Bersih dan Sehat melalui Sosialisasi pada Siswa SD Inpres Kotania dan Siswa SMP BPD Kotania
Health is a fundamental right that plays a crucial role in ensuring the continuity of biological, social, and individual developmental activities. One of the efforts that can be undertaken to improve health quality is the implementation of Clean and Healthy Living Behavior (PHBS). The school environment holds a strategic role in cultivating PHBS habits, considering that school-aged children are a vulnerable group prone to various health problems due to limited knowledge about personal hygiene and disease prevention. At this developmental stage, behavior formation is strongly influenced by education, environmental examples, and daily activities within the school setting. Therefore, education and socialization about PHBS are essential steps to enhance students’ understanding, awareness, and skills in practicing healthy behaviors. The PHBS socialization activities carried out at SD Inpres Kotania and SMP BPD Kotania aim to instill a healthy lifestyle from an early age by providing learning materials, demonstrations, and hands-on practice related to clean and healthy behaviors. Through these activities, students are expected to apply PHBS independently, both at school and at home, thereby contributing to reducing the risk of disease and creating a safe and healthy learning environment. This initiative also serves as a sustainable preventive effort to improve the overall health quality of the community in the future.
Pembelajaran Tata Letak Fasilitas Guna Meminimalisir Waktu Proses Produksi Pada TEFA SMK Manbaul Ulum
The layout of facilities in the industrial world greatly affects the production process of a product. If the spatial layout used is good and appropriate, it will indirectly save distance, costs, time, and effort. Community service activities are carried out in partnership with SMK Manbaul Ulum. These activities aim to provide learning about facility layout to minimize production process time. The expected outcome of these activities is that students will be able to understand how to reduce excessively long production times and increase the number of products in a business unit, which impacts student productivity. The implementation methods include delivering material, simulating the production process layout, and conducting Q&A discussions. As a result, the activities are able to enhance students' understanding of the importance of layout in production facilities. Students can also simulate the production process to evaluate the existing layout in order to minimize production time. This activity has an impact on decision-making and problem-solving.
Edukasi Perencanaan Karier Siswa Berbasis Mind-Mapping dan RIASEC di SMPN 2 Cisalak
The career development of adolescents requires an accurate understanding of their potential, interests, and appropriate educational pathways; however, many students at SMPN 2 Cisalak still choose their next level of schooling without careful consideration due to limited access to career information. To address this issue, Guidance and Counseling students of Universitas Pendidikan Indonesia implemented a career planning education program based on Mind-Mapping and the RIASEC approach on August 15, 2025, involving 22 ninth-grade students as participants. The program employed educational socialization methods to introduce fundamental concepts of career planning, group discussions to explore students’ perceptions and experiences, Mind-Mapping activities to help them identify their strengths and educational goals, and the RIASEC assessment as an instrument to identify their interests and personality tendencies related to careers. The results of the Mind-Mapping and RIASEC assessments indicated diverse career interests, with dominant tendencies in the Social, Artistic, and Realistic types. Overall, this program enhanced students’ career awareness, self-confidence, and their ability to plan further education, while also providing a foundation for the school to develop more systematic and sustainable career guidance services.
Pendampingan PIRT sebagai Penguatan UMKM Kuliner di Dusun Eduwisata Kalipucung Kabupaten Semarang
This community service program aims to provide assistance in managing Produk Industri Rumah Tangga (PIRT) as an effort to strengthen culinary Usaha Mikro, Kecil, dan Menengah (UMKM) in Kalipucung Educational Tourism Hamlet, Semarang Regency. Kalipucung Hamlet is a fostered village that produces local products made from palm sugar, ginger, and various mushroom products. Most of these products do not yet have distribution permits and their marketing is still limited to the village area and Jambu District. Field analysis revealed two main problems: the lack of understanding among UMKM regarding the function of PIRT as a food safety guarantee and the lack of knowledge regarding PIRT governance. The community service program was implemented in two stages: increasing UMKM knowledge about the importance of PIRT and assistance in the process of managing food safety permits. The methods used included socialization of traditional culinary conservation and understanding of PIRT regulations. Work procedures included team formation, goal formulation, needs identification, solution prioritization, preparation, implementation, mentoring, and evaluation. The results of the activity showed that low interest in traditional culinary, especially among the younger generation, was influenced by unattractive packaging, limited flavor variations, and minimal promotion. Therefore, local culinary conservation needs to be strengthened through PIRT assistance to improve security, legality, and business opportunities, while also supporting the development of tourist villages.
The "Duduk Bacarita" Communication Workshop was organized as a response to the need for effective interpersonal communication to strengthen social cohesion in the multicultural society of Maluku. This program aims to improve participants' skills in managing misunderstandings, resolving disagreements, and enhancing emotional regulation through an approach rooted in local culture. The workshop was held in Dusun Kotania Bawah over two sessions, using lecture, demonstration, and interactive discussion methods, followed by Bacarita practice sessions as an egalitarian dialogue model. Observations showed improvements in participants' communication behavior, such as the courage to express opinions, active listening skills, and empathy in conversations. Additionally, interactions among participants became more fluid and inclusive in accordance with the principles of Bacarita, which emphasize respect for others' opinions and feelings. These findings support social dialogue theory and demonstrate that a culturally rooted approach, such as Bacarita, is effective in improving interpersonal communication. The success of this workshop indicates that local traditions can be a relevant strategy for conflict prevention and strengthening social cohesion in community empowerment programs. The workshop proves that local culture, when applied to communication, can foster more harmonious relationships in diverse communities.
Komunikasi Pemasaran Digital sebagai Strategi Mahasiswa KKN untuk Pemberdayaan UMKM Keripik Jahe di Desa Karang Anyer, Kabupaten Simalungun
This study aims to describe the role of Community Service Program (KKN) students in implementing digital marketing communication as a strategy to empower ginger chips micro, small, and medium enterprises (MSMEs) in Karang Anyer Village, Simalungun Regency. The background of this research is the low utilization of digital communication technology in promoting local products, which has resulted in MSMEs relying mainly on traditional marketing practices. This research employed a descriptive qualitative method with data collected through observation, in-depth interviews with MSME actors and KKN students, and documentation.The findings reveal that KKN students act as facilitators, companions, and innovators in introducing digital marketing communication strategies through the use of social media, online marketplaces, and locally based promotional content. Their role has contributed to improving digital communication skills, expanding market reach, and strengthening the brand image of ginger chips as a competitive local product.In conclusion, the involvement of KKN students not only provides practical contributions to the development of ginger chips MSMEs but also strengthens the community’s digital communication capacity in a sustainable manner.
Penguatan Branding UMKM Putri Manja di Balikpapan Melalui Repackaging Inovatif dan Pelatihan Visual Digital AI Berbasis Nurance Framework
This Community Service Program (PkM) aims to strengthen the branding of MSME Putri Manja in Balikpapan through a structured intervention based on the Nurance Framework. The program addresses major challenges for MSME Putri Manja, including simple packaging designs and suboptimal digital marketing content quality, which hinder competitiveness in the online market. The implementation integrated three core solutions: innovative repackaging, AI-based digital visual training, and social media optimization. The implementation was guided by the Nurance Framework, which upholds the value of "Care" (Kepedulian) and is structured into Conception, Direction, Immersion, and Perception dimensions. The repackaging successfully transformed the product image from a simple home industry to a competitive local brand with a higher selling value. Furthermore, the AI-based digital visual training (using Gemini AI and Chat GPT) effectively increased the digital capacity of the MSME partners. This is evidenced by a significant increase in the average post-test score by 31.3 points (from 55.6 to 86.9) among 25 participants, demonstrating a marked improvement in knowledge and skills in utilizing AI for promotional needs. In conclusion, this program successfully presented a practical implementation model combining physical product improvement and AI technology, which is expected to enhance the competitiveness, market reach, and sales of MSME Putri Manja.
Strategi Peningkatan Nilai Tambah Keripik Singkong sebagai Ekonomi Kreatif di Huta III Kampung Dolok Nagori Boluk, Kecamatan Bosar Maligas, Kabupaten Simalungun
Micro, small, and medium enterprises (MSMEs), including those engaged in cassava chip production, play a significant role in the Indonesian economy. However, many MSMEs encounter difficulties in determining the factors that can support their success and designing strategies to remain competitive. This study explores the cassava chip producer “Nek Surati” through an analysis of marketing, technical, and operational aspects. The method used in this study is qualitative-descriptive with a case study approach involving in-depth interviews. The findings from this study indicate that the company has high sustainability potential, thanks to efficient product management, product variety, and operational efficiency. However, issues such as commodity price fluctuations and dependence on the harvest season remain challenges that need to be addressed. Strategies to overcome risks, including commodity inventory management and the development of digital marketing methods, were found to be the main solutions. With the implementation of risk management and optimization of marketing strategies, this business shows bright prospects for growth and contribution to the development of the Micro, Small, and Medium Enterprises sector.
Implementasi Nilai-Nilai Ekonomi Islam dalam Program Kerja KKN UINSU di Desa Naga Raja, Kecamatan Sipispis, Kabupaten Serdang Bedagai
Community service is a concrete manifestation of the role of higher education institutions in disseminating knowledge and instilling noble values ​​in the wider community. This article describes the application of Islamic economic values ​​in the implementation of the Student Community Service Program (KKN) of the State Islamic University of North Sumatra, held in Naga Raja Village, Sipispis District, Serdang Bedagai Regency. Using a participatory approach, students were actively involved in community economic activities by integrating the principles of justice, honesty, cooperation, and empowerment as the main foundation. Various activities were carried out to raise public awareness of economic practices in accordance with Islamic values, such as ethical micro-enterprise management, the habituation of wise consumption patterns, and the introduction of a sharia-based financial system. The results of the program implementation showed an increase in community understanding and positive attitudes toward Islamic economic concepts, especially in efforts to strengthen economic independence and improve family welfare. Furthermore, community involvement in joint activities also strengthened social solidarity and a sense of collective responsibility. This article emphasizes the importance of the sustainability of Islamic value-based community service programs that are not only educational but also able to encourage sustainable community economic empowerment and oriented towards social justice.
Implementasi Program KKN untuk Peningkatan Visibilitas UMKM Desa Tanah Merah Kabupaten Serdang Bedagai melalui Google Maps
The Community Service Program (KKN) in Tanah Merah Village, Serdang Bedagai Regency, aims to enhance the visibility of Micro, Small, and Medium Enterprises (MSMEs) by utilizing Google Maps as a digital promotional tool. In this village, many MSMEs face challenges due to low digital literacy, which hinders their ability to leverage technology for marketing their products. Through the KKN program, students conducted surveys, initial socialization, and hands-on training on using Google Maps and Google Business Profile for MSME owners. The results show that MSME owners gained a better understanding of digital marketing, especially in using Google Maps. They experienced significant benefits from the easy access it provided for consumers to find their business locations, leading to an increase in customers. Additionally, using Google Business Profile helped boost their credibility among consumers. This KKN program plays a crucial role in empowering MSMEs to adapt to digital technology, expand their market reach, and enhance their business competitiveness. With this support, MSMEs in Tanah Merah Village are now capable of managing their business profiles independently and are better prepared to face the challenges of an increasingly digital market.
Analisis Faktor Kepercayaan dan Kemudahan Penggunaan yang Mempengaruhi Minat UMKM pada Desa Telaga Jernih dalam Menggunakan QRIS Sebagai Alat Pembayaran
This study examines the influence of trust and ease of use on the interest of MSMEs in Telaga Jernih Village in adopting QRIS (Quick Response Code Indonesian Standard) as a digital payment tool. In the era of rapid economic digitalization, QRIS facilitates non-cash transactions while increasing trust and efficiency in business management. The research method used a literature study and the implementation of Community Service Program (KKN) involving socialization and mentoring on the use of QRIS and Google Maps as MSME promotional tools. The results show that MSMEs are beginning to understand the benefits of digital technology in increasing the effectiveness and competitiveness of their businesses. Trust in system security and ease of use are the main factors in increasing interest in QRIS adoption among MSMEs in the village. This study provides implications for stakeholders to support the digital transformation of MSMEs through continuous training and socialization.
Pemberdayaan UMKM dan Literasi Keuangan melalui Digitalisasi dan Budaya Menabung di Desa Raya Dusun IV Berastagi
The Community Service Program (KKN) implemented in Raya Village, Dusun IV, Berastagi, focused on community economic development through integrated work programs initiated by the Faculty of Economics. These programs included mentoring Micro, Small, and Medium Enterprises (MSMEs), implementing the “Gambling to Save” initiative to promote financial literacy, and facilitating MSME registration on Google Maps as a digital marketing strategy. These activities aimed to empower the local community by improving product innovation, strengthening entrepreneurial skills, enhancing financial management capabilities, and expanding the marketing reach of high-value MSMEs. The methodology employed consisted of structured financial management training to encourage a sustainable saving culture, continuous business management mentoring, and promotional optimization through Google Maps registration and digital presence management. As a result, MSME actors gained better visibility, accessibility, and competitiveness in broader markets. Additionally, the program successfully increased community awareness of local economic potential as a sustainable resource that can support long-term economic resilience and inclusive rural development.
Optimalisasi LinkedIn sebagai Media Personal Branding untuk Meningkatkan Kesiapan Kerja Generasi Z
The digital era requires Generation Z to build a professional image early in order to compete in the job market. One effective strategy to support this need is developing personal branding through the LinkedIn platform. However, many students still lack understanding of how to create a professional LinkedIn profile. The seminar and training titled “The Importance of LinkedIn Profile as Personal Branding for Generation Z Entering the Workforce” was conducted at SMKS Dewantara to enhance students' knowledge and skills in optimizing their LinkedIn profiles. The training method included theoretical material, hands-on practice, discussions, and evaluation through pre-test and post-test instruments. A total of 30 students participated in this activity, and the evaluation results indicated a significant improvement in LinkedIn account ownership, understanding of personal branding, and ability to utilize LinkedIn features effectively. In addition, feedback from participants showed that the program was useful, relevant, and supported their preparation for future careers. Therefore, this training successfully increased students’ readiness to enter the professional environment by utilizing LinkedIn as a platform for strong personal branding.
Edukasi Penyuluhan pada Ibu Postpartum mengenai Pijat Oksitosin di Ruang Namirah RSU Assalam Gemolong
Colostrum, the first breast milk, contains IgA antibodies, proteins, vitamin A, and anti-infection components that are essential for building the baby's immunity, especially against gastrointestinal infections such as diarrhea. The production of colostrum varies between mothers and is influenced by the frequency and strength of the baby's sucking in the early days. Oxytocin massage on the back can stimulate oxytocin and prolactin hormones, aiding the release and increasing the production of breast milk, as well as providing a relaxing effect on the mother. This method can improve the breastfeeding process. The goal of this community service is to explain the benefits of colostrum as a source of immunity for the baby through IgA antibodies and essential nutrients, as well as to demonstrate oxytocin massage as an effective method to enhance milk release and production. The method used is a lecture with leaflet media, which is effective for delivering information. The results show that many postpartum mothers do not understand the benefits of oxytocin massage, which can hinder milk release. Counseling through lectures, discussions, demonstrations, leaflets, and educational videos successfully increased mothers' understanding of oxytocin massage, which can help with relaxation, support uterine involution, and improve milk production and release. This knowledge is expected to be applied in postpartum breastfeeding practices.
Analisis Pengembangan Karir Berbasis Kompetensi di UMKM Zainal Songket Palembang
This study examines that implementation of competency-based career development in Zainal Songket Palembang, a traditional creative industry that plays an important role in preserving local cultural heritage. Despite its long-standing existence and contribution to employment, career development practices remain informal and primarily based on experience and mentoring from senior workers. This study seeks to explain the process of competency development as well as identify obstacles encountered in the implementation process. Using a qualitative descriptive approach, data was collected through interviews observation, as well as documentary evidence as supporting data managers and employees from different divisions. The findings indicate that employees are given opportunities to improve their skills through hands-on practice, yet the absence of structured competency standards and formal training programs limits their career advancement. Additionally, the high workload and limited resources hinder the optimization of skill development. This research emphasizes the importance of implementing a more structured approach.competency-based career framework to strengthen employee motivation, ensure regeneration of craftsmen, and support the sustainability and competitiveness of traditional creative industries such as Zainal Songket Palembang in the modern era.