Pengaruh Manajemen Keuangan dan Gaya Hidup Terhadap Penggunaan Platform E-Commerce Paylater di Kota Bandung
DOI:
https://doi.org/10.55606/jurima.v5i3.5674Keywords:
Financial Management, Lifestyle, Paylater E-commerce Platform UsersAbstract
This study aims to determine the influence of financial management and lifestyle on the use of the Paylater e-commerce platform in Bandung City. The population in this study is Gen Z and Millennials in Bandung City. A quantitative approach method was used in this study, with primary data collection carried out through questionnaires filled out by respondents using Google Forms. This study used a purposive sampling technique in sampling. By using the Slovin formula, the number of samples determined was 342 respondents and for data analysis the author used SPSS 30. The results of this study indicate that Financial Management and Lifestyle have a significant effect on the use of the Paylater e-commerce platform. Additionally, Financial Management has a significant effect on the use of the Paylater e-commerce platform, and Lifestyle also has a significant effect on the use of the Paylater e-commerce platform.
Downloads
References
Ayuningrum, R. (2024, Oktober Minggu). Retrieved from detikfinance: https://finance.detik.com/fintech/d-7574915/ojk-sebut-anak-muda-gemar-utang-paylater-paling-banyak-buat-fesyen.
Gunawan, A., Pirari, W. S., & Sari, M. (2020). Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Pengelolaan Keuangan Mahasiswa Prodi Manajemen Universitas Muhammadiyah Sumatera Utara. Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi Dan Hukum, 4(2), 23–35. https://doi.org/10.30601/humaniora.v4i2.1196.
Kotler, P., & Keller, K. L. (2016). Marketing Management, New Jersey: Pearson Pretice Hall.
Lusardi, A. (2021). Global Financial Literacy. Global Financial Literacy Excellence Center GFLEC, February.
Maharani Nur Izzati, Arsa, and Firman Syah Noor. 2023. “Pengaruh Kepercayaan, Gaya Hidup Dan Pengaruh Sosial Terhadap Minat Menggunakan Shopee Paylater Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Islam UIN STS Jambi.” Jurnal Sains Student Research 1(2): 130-143.
Nisa, F. K., & Haryono, N. A. (2022). Pengaruh Financial Knowledge, Financial Attitude, Financial Self Efficacy, Income, Locus of Control, dan Lifestyle terhadap Financial Management Behavior Generasi Z di Kota Surabaya. Jurnal Ilmu Manajemen, 10(1), 82–97. https://doi.org/10.26740/jim.v10n1.p82-97.
Prastiwi, I. E., & Fitria, T. N. (2021). Konsep Paylater Online Shopping dalam Pandangan Ekonomi Islam. Jurnal Ilmiah Ekonomi Islam, 7(1), 425. https://doi.org/10.29040/jiei.v7i1.1458.
Siti, Feriyanto. 2024. Pengaruh Gaya Hidup Hedonisme Terhadap Pengelolaan Keuangan Mahasiswa Manajemen Universitas Teknologi Digital. Prosiding Frima, 7. https://prosidingfrima.digitechuniversity.ac.id/index.php/prosidingfrima/article/view/696
Suryanto, Wirawan and Dewi, Mertyani Sari. 2021. “Dasar-Dasar Manajemen Keuangan.”
Thamrin, H., & Saleh, A. A. 2021. “Hubungan Antara Gaya Hidup Hedonis Dengan Perilaku Konsumtif Pada Mahasiswa.” Komunida: Media Komunitas dan Dakwah 11(1): 1-12.
Zaki, M. F., Basalamah, M. R., & Wahyuningtiyas, N. (2023). Pengaruh Kemudahan, Gaya Hidup Dan Literasi Keuangan Terhadap Keputusan Penggunaan Shopee Paylater Pada Kecamatan Kepanjen. E – Jurnal Riset Manajemen, 13(1), 2343–2350. http://riset.unisma.ac.id/index.php/jrm.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Riset Manajemen dan Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
