Pengaruh Pemahaman Environmental, Social, and Governance terhadap Keputusan Investasi Saham pada Mahasiswa
DOI:
https://doi.org/10.55606/jurima.v6i2.7262Keywords:
ESG Understanding, Stock Investment Decisions, Students, Theory of Planned Behavior, Sustainable InvestmentAbstract
This study examines the effect of Environmental, Social, and Governance (ESG) understanding on stock investment decisions among university students. The research is motivated by the gap between students’ theoretical understanding of ESG and their actual investment behavior, which is still often influenced by herding behavior and fear of missing out (FOMO). This study employed a quantitative approach using a survey method through questionnaire distribution. The population consisted of active accounting students, while the sample was selected using purposive sampling. Data analysis was conducted using simple linear regression after validity, reliability, and classical assumption tests had been completed. The results indicate that the level of students’ ESG understanding and stock investment decision-making remains relatively low. Nevertheless, hypothesis testing demonstrates that ESG understanding has a positive and significant effect on stock investment decisions among students. This study supports the Theory of Planned Behavior, which explains that knowledge can shape behavioral intentions and investment control. The findings imply that improving ESG literacy through capital market education and the integration of ESG topics into university curricula may encourage students to make more rational and sustainable investment decisions.
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